Joico blonde

Colour proof your blondes for summer

Lauren Jump for Joico

It’s easy to warn your blonde hair clients about the need to colour proof their hair – especially during the summer when the sun dries it out. But the best way to make them understand is to show them the results. Here are two miracle products from JOICO that will have your clients blonde hair dazzling and your till ringing.

Joico blondeBlonde Life Quick Tone Liqui-Crème Toners

Five minutes or less. That’s all it takes to get fast and fabulous blonde hair with new Blonde Life Quick Tone Liqui-Crème Toners – a swift, powerful way to make a mark on pre-lightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets hairdressers trend-set gorgeous blonde creations faster than ever before. For solo shades or intermix; this gleam team makes brass a thing of the past.

“Blonde Life Quick Tone Liqui-Crème Toners are a huge game-changer when it comes to toning because it’s extremely time-saving, tones to the perfect shade, and creates extra shine and adds strength to hair – what more could you ask for?” says Larisa Love, JOICO Brand Ambassador.

Joico BlondeBlonde Life Brilliant Glow Brightening Oil

Now you’ve created a brilliant blonde with super strong hair, the challenge is to keep the shade light, bright, on tone and above all protected. The Blonde Life range provides all of the care that a blonde needs. One of Respect Editor Lauren’s all time faves has to be the Blonde Life Brilliant Glow Brightening Oil.

Just a single application of Blonde Life Brilliant Glow Brightening Oil instantly amps up the shine level of even the lightest hair, while nourishing and protecting. The best bit is that Brilliant Glow Brightening Oil does not turn the hair brassy. JOICO Celebrity Hairstylist Rick Henry, who’s used Blonde Life to give Katy Perry platinum perfection, recommends the new Blonde Life Brightening Oil, saying: “it’s perfectly lightweight, clear and leaves an incredible shine.”

For more informations on the colour world of JOICO, click HERE.


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