Blonde Life turns 1

respect Jump for Joico


Living the #BlondeLife dream

Can you believe that it has been a whole year since Joico introduced us to the lightening and brightening system that is Blonde Life? We can’t, either.
Joico are fanatical about achieving that perfect blonde, and it really shows with Blonde Life’s five fab products (Brightening Shampoo, Brightening Conditioner, Brightening Masque, Lightening Powder and Brightening Veil) that firmly stick to Joico’s healthy hair mantra a.k.a these products lift without sacrificing the shine or condition of the hair.
Yep, you heard that right. Joico Blonde Life care products feature intensely nurturing, sulphate-free formulas devised to combat the dreaded “B’s” (brassiness, brittleness and breakage) many blondes face after they leave the salon. Plus, by combining elasticity-boosting Arginine, rich oils Monoi and Tamanu, with detoxifiers and JOICO Bio-Advanced Peptide Complex®, Blonde Life repairs damage, replenishes strength, and prevents breakage at the same time. We likely like the sound of that.
So give it a go. Banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis, and prove to your clients (and yourself) that with Joico, Blondes really do have more fun!  
To find out more about Blonde Life, visit:

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