When you need help or inspiration, learn from the JOICO experts! From big challenges to small niggle, these colour experts will have seen it all and have the knowhow you need. What’s upcoming? Read on…
As the year rolls into the A/W26 season, hair health remains at the forefront of current trends. Techniques such as colour melting and balayage will continue to reign supreme. Clients will continue to swap harsh lightening techniques for softer, subtle options that allow the hair’s natural beauty and the colourist’s artistry to shine. Shades that avoid any hard re-growth or visible lines will be top of the colour menu, as we shift to low-maintenance, yet expensive-looking shades like Ash Gold and Mocha.
When created with a glossy demi-liquid, these shades are perfect for maintaining hair health, avoiding frequent touch-ups and locking in colour, shine and moisture. And if you follow the expertise from the JOICO team, you’ll find the possibilities and outcomes are endless.
Learn from the experts
When it comes to working with JOICO LumiShine® Demi-Permanent Liquid Color, Daniela Engström, JOICO Creative Color Artist EMEA looks for impactful dimension and depth that she can count on. “They’re easy to apply, and I love them for their versatility. I can mix my own bespoke shades depending on what I want to create or just pick a ready-made one. They give me creative freedom, and for me, they’re a salon essential for creating vibrant color that shines!” said Daniela.
Sevda Durukan, Senior Creative Artist JOICO EMEA Team Member, encourages colourists to not be afraid of mixing demi-liquid shades. This, she says, is when the magic happens, allowing you to create something unique for clients. When it comes to her top tips for working with demi-liquids, Sevda tells us: “Start of by ensuring that the hair is lifted to the correct level first and choose the right tone for the underlying pigment instead of just trying to neutralise the shade. Customise your formulas by mixing shades to create a result that’s unique to every client.”
Bona Jörg, JOICO Creative Color Artist EMEA & Blonde Life Ambassador for Europe uses JOICO LumiShine® Demi-Permanent Liquid Color for their consistency. The wide shade range gives her endless creative possibilities. Bona’s top tip for working with demi-liquids is simple – trust the process. Beautiful hair takes time. “Especially with deeper shades, the colour can look darker while it’s processing, but don’t rush to rinse it. Let it fully develop and trust the recommended processing time. The result will be beautifully balanced, glossy, and natural-looking!”
Joico Demi Liquids are individual
Whether you’re working with very light blondes or deeper brunette tones, there’s always the perfect demi-liquid for each client which can be tailored to suit their individual style and colour palette. Have a play, learn how to make them work for you, and every client.
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