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It’s in the pH

Have you mastered the secret to healthy hair yet? It’s all in the pH! Just like we look after our skin, our hair needs TLC too. The pH of hair is naturally acidic, around 4.5-5.5 this benchmark has good strength, condition and shine. When you use elements such as heat, bleach and colour, it can affect the hair structure because it interferes with the pH level and bonds. A higher pH level causes dryness and frizz with the hair becoming more prone to breakage and split ends. Make sense yet?

How to bring it back

The Acidic Bonding Concentrate range from Redken has an acidic pH formula to bring hair back to a natural pH level –  this alongside Redken’s Bonding Care Complex and Citric Acid works hair back into a good acidic condition, strengthening hair by reinforcing weakened bonds in the fibre and targeting damage from colour, heat, chemical processing and environmental factors.

The results? High-shine, ultra-soft and stronger hair after every wash.

 

 
 
 
 
 
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pH-enomanal hair

Acidic Bonding Concentrate Intensive Pre-treatment is the newest addition to the range. This acidic,rinse-off formula is the first step in your healthy hair routine. Offering Redken’s highest concentration of Bonding Care Complex and Citric Acid, think of the Intensive
Pre-Treatment as a primer to prep the hair with powerful actives. Use as a pre-shampoo treatment to fully prep the hair for the ultimate bonding benefits of the rest of the range.

Your next steps are to cleanse and nourish the hair used Acidic Bonding Concentrate shampoo and conditioner to improve hair strength and leave it looking oily and shiny. Complete your regime and shield your hair from future damage with the multi-benefit Leave-In Treatment. The conditioning formula helps to tame frizz, add shine and reduce breakage with heat protection up to 230 degrees celsius.

For more of the latest news from L’Oréal Professional, click HERE.

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Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! We share ‘It’s in the pH’ on behalf of L’Oreal Professional Products Division and Redken. Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

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