It’ll come as no surprise to read that the term “thinning hair” generates over one million searches per month, with clients increasingly seeking proven and easy-to-use options to give them fuller hair. To continue addressing consumer scalp needs, Oribe Hair Care has extended its best-selling Serene Scalp line with the new Densifying Collection. This three-product regimen was scientifically formulated in collaboration with board-certified trichologist Penny James to make thinning strands look and feel thicker and healthier in just three months of consistent use. Wow!
Pure serenity
The system includes the new Serene Scalp Densifying Shampoo and Conditioner, along with the leave-in Densifying Treatment Spray, all crafted to increase fullness and reduce shedding by breakage while weightlessly nourishing and preserving the hair’s integrity. The new collection works by using naturally derived CapixylTM, RedensylTM and Pea Sprout Extract to both fortify the scalp and densify strands while reducing hair fall caused by breakage.
The power of Penny
When developing the collection, the Oribe team tapped Penny James, a hairstylist whose own journey with hair
loss led her to become one of just two board-certified trichologists in New York City: “Dealing with thinning hair can be both frustrating and disheartening. With the Serene Scalp Densifying Collection, our goal was clear: to help those with thinning, fine, or lifeless hair achieve fuller, thicker, and denser-looking strands, so they can feel more confident.”
Let’s take a closer look at the products…
Serene Scalp Densifying Shampoo
This shampoo for thinning hair helps plump and densify strands for thicker, fuller, healthier-looking hair. Formulated with a Bioactive Blend of Pea Sprout and Red Clover Extracts and a Biomimetic Peptide, this gentle cleanser stimulates the scalp, reduces shedding by breakage and preserves hair integrity.
Benefits:
• Gently cleanses scalp and hair
• Adds volume, body and density to thinning hair
• Increases fullness for thicker, healthier-looking strands
Serene Scalp Densifying Conditioner
Our conditioner for thinning hair helps increase hair fullness while weightlessly nourishing and detangling strands. Formulated with a Bioactive Blend of Pea Sprout Extract, Red Clover Extract and a Biomimetic Peptide, this conditioning milk stimulates the scalp to help reduce shedding by breakage and delivers visibly thicker-looking strands.
Benefits:
• Adds volume, body and density to thinning hair
• Increases fullness for thicker, healthier-looking strands
• Moisturizes and softens strands without weighing hair down
Serene Scalp Densifying Treatment Spray
This powerful treatment for thinning hair is proven to leave hair feeling thicker, fuller, and healthier. The ultra-lightweight formula instantly plumps hair at the root while creating denser-looking strands over the course of three months.
In a 90-day consumer panel test, users found that after one month of consistent application of the Densifying Treatment Spray, 85% saw an improvement in the appearance of their hair, while after two months, 86% said their thinning hair looked thicker. After three months, more than eight in 10 consumers said their hair felt significantly fuller.
Benefits:
• Promotes fuller, thicker, healthier-looking hair
• Adds volume, body and density
• Strengthens to help reduce hair fall caused by breakage • Energizes, hydrates, refreshes and balances scalp
• Fragrance-free
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