Indola’s latest Street Style Collection perfectly highlights the long days of summer bringing more light into our lives. The latest summer looks – The Tousled Bronde and The Lived in Platinum are both inspired by Kitsch decor and contemporary icons like Lily Collins and Cajsa Wessberg. Although both looks are essentially classical there is a touch of rebellion in the (h)air with feminine shapes being revamped and the hair colour bringing a balance that displays comfort. With a smudging colour technique and little bit of finesse, Indola put a twist on these classic looks to create perfect “fun-in-the-sun” styles.
The new Street Style Summer looks were perfectly created by Global Ambassadors Paddy McDougall and Andy Smith using the NEW Blonde Expert range. Continuing to provide unrivalled performance with a concise product assortment – at an affordable price – the re-formulated Blonde Expert range meets every demand, helping every hairdresser be a true blonde expert.
The Tousled Bronde
Inspired by the classic French Brown the Tousled Bronde is the perfect combination of blonde and brunette with natural looking hazelnut soft warm tones and a cut that has a slight 70’s vibe about it. The look uses lighter tones and uses lots of layers, which is complemented with a statement fringe to bring warmth and depth to a classic look. Regarding the texture, the inspirational chic colour palette calls for a styling that is wavy and airy. The fashion is delicate organza with coloured lace tights combined with chunky-soled sandals.
The Lived in Platinum
Using the on-trend platinum blonde and incorporating the smudging technique the Lived in Platinum Street Style look is the ultimate blonde colour clients will be asking for this season. The hair colour makes a big statement and was perfectly created using the brand-new Blonde Expert Lightener and Ultra Cool Booster, giving it a polished look with a casual feel making it perfect for the warmer months ahead! The cut is kept sleek and without layers to bring out the clean platinum shine. For the texture, everything is kept super straight to give the light a chance to fully bounce off the hair and the heaviness of the one-length cut really plays up the platinum purity. The fashion is a combination of soft colours with pale blue pants, a light ruched-up bow top and a pair of funky platform loafers.
Indola’s key line, Blonde Expert has an amazing, well balanced assortment that offers both high performance and scope for creativity while making it easy to maintain the integrity of the fabric of the hair. At Indola, their philosophy is #SimplySmarter; they consistently seek to create innovations which offer their community access to smart technologies which make your and your clients’ lives easier, and help put great hair every day, in reach for everyone.
Global Ambassador Paddy McDougall gives his insight on the new Street Style looks –
The new Street Style Collection is inspired by iconic hairstyles, both past and present day. The classic bob which speaks of yesterday, is teamed with an iconic platinum blonde which is updated using this season’s must-have blockbuster technique, ‘Smudging’ which gives the hair a more lived in feel. The second look, ‘The Tousled Bronde’ is Indola’s take on, what is one of today’s iconic hairstyles, with a lived in highlighted and ‘smudging’ effect combining to emphasis the look’s texture.
Each look is created using a series of transferable techniques. In particular our new ‘Blockbuster’ technique shows a really ‘smart’ way to introduce that sought after ‘lived in’ feel to freshly coloured hair. The chance to debut, our new revamped Blonde Expert range provided an amazing transformation for ‘The Lived In Platinum’ look, our brand new Boosters making the difficult to achieve a whole lot more attainable.
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