This year Indola celebrates a genuine colour love with the relaunch of their PCC assortment, which includes new shades. The brand’s colour offerings have provided trusted technology to hairdressers worldwide for some time. This March, the PCC range is relaunched with new colour shades but retaining the same simple, vegan formula we love. Indola says colour is at its core and in 2023, they want to focus on helping hairdressers embrace their colour services. If you’re a colourist wishing to ramp up your salon business, check out the PCC range…it may provide the perfect shade for one of your clients.
Celebrating colour love
#SimplySmarterCOLOUR products
With a new look but the same vegan formula, the relaunched Indola PCC offers an inter-mixable, compact portfolio of 85 shades with a solution for every client:
- 14 Natural shades with up to 100% coverage
- 11 Cool & Neutral shades with up to 70% coverage
- 44 Fashion shades with up to 70% coverage
- 16 Intense Coverage shades with 100% coverage on resistant hair
Indola uses one line of developers compatible with all their permanent colours. The brand promises optimised results, including:
- Colour longevity
- Superior shine
- Special care ingredients to detangle and smooth
- Great colour retention
Indola tells us their formulas deliver excellent results and provide intelligent solutions to your everyday hairdresser needs…sounds promising. Indola developed the Smart Creatives product line to multiply service opportunities without requiring multiple products. You don’t need a vast assortment to be an intelligent colourist.
Indola Smart Creatives include:
Indola Color Transformer with technology that converts permanent Indola shades into demi-permanent colours with an easy 1:1 mixing ratio.
- Transforms 80+ shades into demi-permanent****
- Gentle and caring formula to support healthy, shiny hair
****Not compatible with Intense Coverage, CREA-MIX, XpressColor, Blonde Expert Highlifts
Read on to hear about Indola’s Crea-Mix and their brand-new Crea-Bold line. The brand tells us this will allow you to create your colour palette as a stylist…we like the sound of this.
Crea-Mix
6 new Crea-Mix shades for all permanent and demi-permanent services that require tailor-made results:
- Assortment of 5 mix tones (0.11, 0.22, 0.44, 0.66 and 0.99) providing vibrant results and 1 clear tone (0.0) with shine-enhancing apricot kernel oil
- Mix tones: intensify tonal directions, create new tailormade results or remove unwanted warm undertones
- The Clear (0.00): increases PCC lightening results and provides a natural-looking sun-kissed effect
Crea-Bold
8 new Crea-Bold shades Indola promises will bring you bold, vibrant results for clients who can never get enough colour. This is a new shade line for the PCC range and includes:
- Assortment of inter-mixable direct dyes that provide radiant results, boosted by shine-enhancing ingredients
- Semi-permanent results with up to 15 washes*****
- Easy-to-apply on their own, or can be mixed with the Indola Conditioner to soften the results
*****8 washes for Pastel Lavender
Service Essentials
Indola’s colour portfolio also includes Service Essentials to protect two of the most unwanted colour results:
- NN2 – Say goodbye to scalp staining and discomfort thanks to one colour additive in one product – gentle enough to be used directly on the scalp and in the colour mixture!
- CC2 – A 2-in-1 colour conditioning spray to equalise porous structures and support the longevity of colour results.
Recommend clients use Service Essentials before a colour service to help achieve the best results. They can also be used at home to banish frizz and static leaving hair smooth.
Indola’s colour love and the environment
Indola aims to empower hairdressers by helping to positively impact the environment with vegan* formulas that use responsibly-sourced ingredients and Developer formulas produced in a plant – with 100% renewable electricity. Indola is part of a global plan to reduce CO2 emissions in production by 65%**, by 2025 and become climate positive in their operations by 2030***.
*Formula without animal-derived ingredients.
**From our operations per ton of product (vs. 2010).
***As a part of Henkel.
Click here for more news from Indola
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