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Indola launches ACT NOW! range

As environmental awareness grows, there is an increased demand for sustainable products within the beauty industry. And brands standing for change are the winning ones! Understanding the need for more choice, INDOLA strives to meet the evolving requirements of hairdressers and their clients and launches ACT NOW! A high-performing care and styling range, focusing on sustainability  – the only way forward.

ACT NOW! does not only stand out through its bold colours, but with its daring mission to take its consumers on a journey to make a difference together, starting now. The new range is vegan, free-from and all formulas include natural ingredients. ACT NOW! Because you matter..

Commenting on Indola’s new ACT NOW! range, Indola’s Global Ambassador Andy Smith, says: “With the world becoming much more environmentally focused, I think that this is a great initiative from Indola and one that I am proud to be a part of. The range still delivers amazing results whilst being sustainable and better for the environment. The carefully selected ingredients and responsibly sourced packaging mean that stylists can feel reassured that they are not compromising on performance whilst still being friendly to the environment and client.”

A range with purpose

The demand for products which leave a smaller impact on the environment is now more than just a trend – for many people, it has become a way of life. Joining forces with Plastic Bank on the war on plastic pollution, ACT NOW! gives back to the planet by preventing 1.5 million bottles from becoming ocean plastic in the first year alone. For every ACT NOW! bottle sold, two plastic bottles are saved from ending up in the environment. 

INDOLA’s impressive environmentally product range ACT NOW! is:

  • free-from silicones & sulphate-surfactants formulas
  • free from Mineral Oils
  • free from Parabens
  • free from Artificial Colourants & Artificial Waxes
  • vegan
  • produced with up to 97% recycled packaging

Consisting of 12 must-have products, the ACT NOW! collection is made up of six care, and six styling products, all of which are vegan formulas. The care range has been crafted using natural ingredients such as Chia Seed Extract, Almond Oil or Shea Butter. These carefully-selected ingredients replace the traditional compounds – such as silicone – in favour of natural starch and coconut oil, which are better for both our hair and the planet.

The new solutions are designed to bring out the best in all hair types because caring about the environment doesn’t mean compromising on performance.

So, what are you waiting for? Start the journey and ACT NOW! 

ACT NOW! is exclusively available in Capital Hair and Beauty from early 2021 and the range includes: Color Shampoo, Color Conditioner, Repair Shampoo, Repair Mask, Moisture Shampoo, Moisture Spray, Setting Spray, Matte Wax, Shine Wax, Volume Powder, Texture Spray and Hairspray.

For more information on Indola and ACT NOW! click HERE

For more news from Henkel, click HERE.


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