Introducing Igora Zero Amm

Schwarzkopf Professional releases Igora Zero Amm, perfect for your colour clients wanting permanent colour that’s free from ammonia and ammonia odour. This is beauty without compromise…sounds good to us. The brand swears this new range boasts the same reliability as the rest of the well-loved Igora colour portfolio, so there is no need to worry about the results. If you are already an Igora fan or looking for a new colour range, this could be it. Read on to learn more about the portfolio.

Tell us more about Igora Zero Amm

Schwarzkopf Professional says its leading colour label, Igora Royal, has been trusted for over 60 years. With this in mind, it made sense to offer all key colouration options under one umbrella brand i.e Igora. Now you have Igora permanent, semi and demi-permanent, and ammonia-free permanent colouration options, thanks to the addition of new Igora Zero Amm. Schwarzkopf Professional says it is perfect for creating natural-looking colour results. It’s formulated with Phytolipid Technology, vegan ingredients and wrapped in sustainable packaging- a bonus! 

Siobhan says…

Schwarzkopf Professional UK ambassador and salon-owner Siobhan Haug says: “Igora Zero Amm is a simple solution to one of the most frequently asked colour questions we get from our clients, is my hair colour ammonia free? It’s packed full of nourishing ingredients like grape seed and apricot kernel oil which feed the hair whilst giving true to tone, natural looking results. For salons taking on Igora Zero Amm, the added bonus is that there’s no need for a separate developer the IGORA ROYAL Oil Developers are already ammonia-free!”

Let’s explore this more closely 

Schwarzkopf Professional recognises ingredient-conscious salon clients who are looking for ammonia-free hair colour options without odour. Igora Zero Amm offers a pleasant and odour-free salon service experience without ammonia, providing:

• A competitive assortment of 46 shades – ranging from comforting honey to vibrant red, without the need for a dedicated developer 
• Formulated with Phytolipid Technology, a blend of natural micronised oils and optimised pigment mixes for maximised colour experience
• Improved colour direction, lift, neutralisation and coverage * for natural-looking, true-to-tone colour results
• 100% ammonia-free dual application possibilities with Igora Vibrance
• Wrapped in sustainable packaging (100% recycled aluminium tube, 100% recycled plastic cap and min. 92% recycled paper folding box)

*vs Essensity 

Improved colour results

Igora Zero Amm offers the same performance quality as the rest of the Igora family, minus the ammonia:

• Natural-looking, true-to-tone results with up to 100% white hair coverage
• Improved colour direction, coverage and neutralisation*
• Up to 3 levels of lift (10-series) and improved highlift colour performance*

*vs Essensity 

Trusted technology

The formulation with Phytolipid Technology contains a blend of natural micronised oils and optimised pigment mixes for equal pigment penetration from root-to-tip:

• The micronised oils, consisting of grape seed oil and apricot kernel oil, help to improve the colour performance for long-lasting true-to-tone colour results
• Infused with Omega 9 unsaturated fatty acids, the oils envelop the hair, supporting the moisture balance inside for optimal care performance

Online and digital

Schwarzkopf Professional offers ready-made education materials to help teach the ‘total look’, as seen on key Igora Zero Amm models. A visionary seminar from the Schwarzkopf Professional ASK Education team is also available. This is a great way to find inspiration and learn something new. 

Igora Zero Amm is a key colour brand used within Schwarzkopf Professional’s Essential Looks Collection for autumn/winter 2023 – Intention Now Trend. All product, trend and educational information can be found on the Schwarzkopf Professional website. 

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