You may have seen that Schwarzkopf Professional gave Igora Vibrance a makeover and added new shades. To further this, the brand has identified three key Igora Vibrance salon services with high commercial appeal, creating perfect examples of how demi-permanent colouration can boost salon business.
Igora Vibrance salon services
To highlight the versatility of these contemporary looks, Schwarzkopf Professional partners with eight guest hair artists and ambassadors to show their interpretations of each colour service.
Colour Service #1
Colour Melt with Brendnetta Ashley, Schwarzkopf Professional US Digital Artistic Team
The Colour Melt service is a classic Dual Application, with Igora Royal on the roots and Igora Vibrance on the lengths and ends. For their take on the Colour Melt, Brendnetta creates a crimson balayage on curly hair by pre-lightening with BlondMe Clay Lightener and applying Igora Royal at the roots before blending three shades of Igora Vibrance through lengths and ends. The result? A seamless, yet vibrant red colour melt to enliven natural coils.
Brendnetta says,“Igora Vibrance is for all types of hair texture – straight, wavy, curly and coily. Hair not only looks better but feels better too.”
Colour Service #2
Glossing with Lesley Jennison, Schwarzkopf Professional global ambassador
The Glossing colour service involves a full head application of Igora Vibrance to enhance, enrich, change, match, tone down, or intensify natural or colour-treated hair. This service was interpreted in four different ways, demonstrating the amazing versatility of demi-permanent colouration.
Using Igora Vario Blond Plus to pre-lighten, Lesley glosses with two shades of Igora Vibrance, a light milk brown and a soft beige blonde. The result is a cool-toned, sun-kissed look.
Lesley says, “I love the versatility of Igora Vibrance, there are so many ways for us to use it in the salon every single day.”
Glossing with Aleksandar Dramicanin, Schwarzkopf Professional Serbia ambassador
Aleksander adds fiery dimension to red hair by pre-lightening with Igora Vario Blond Plus GORA before glossing with two shades of Igora Vibrance, creating a subtle root melt with lighter, brighter ends.
Aleksandar says, “My clients love to change their hair colour and Igora Vibrance colours allow us to change their shades seasonally.”
Glossing with Maggie Hancock, Schwarzkopf Professional US Digital Artistic Team
By pre-lightening dark brunette locks, Maggie creates a base for her gloss, using two shades of Igora Vibrance, to craft a rich, yet effortlessly dimensional brunette look.
Maggie says, “I love being able to customise the Igora Vibrance, formula to each client’s hair type by choosing from either the Activator Lotion or Activator Gel.”
Glossing with Linh Phan, Schwarzkopf Professional US Digital Artistic Team
Linh uses BlondMe Premium Lightener to pre-lighten face-framing sections before glossing with Igora Vibrance, creating a peek-a-boo pink colour pop around the face.
“Igora Vibrance tones are so vivid, leaving my clients’ hair shiny, glossy, and vibrant.”
Colour Service #3
Lived-In Blonde with Shawna Russell Schwarzkopf Professional Canada ambassador
For the Lived-In Blonde colour service, a soft and delicate blend of darker roots combines with lighter mid-lengths and ends. The result is a high-impact, low-maintenance colour. A stunning effortless natural or bolder look that gives dimension to the hair with the versatility to match various skin tones.
After creating foil highlights using Igora Vario Blond Plus, Shawna creates a timeless look using two shades of Igora Vibrance for a subtle shadow root and extra dimension through the lengths and ends.
“I use the Igora Vibrance lotion for a root tap or shadow root in a bowl application, followed by the gel activator with a bottle application for glossing any blonde – this gives the perfect lived-in blonde look.”
Lived-In Blonde with Maria Roberts, Schwarzkopf Professional Spain ambassador
Beautifully highlighting the many forms blonde can take, Maria pre-lightens a naturally dark brunette with BlondMe Premium Lightener and a balayage technique before glossing with Igora Vibrance to create the perfect “bronde”.
“I love using Igora Vibrance. The colours, texture, and the application process…it’s incredibly fast and easy.”
Lived-In Blonde with Grace Dalgleish, Schwarzkopf Professional guest artist
Grace pre-lightens all the way to platinum before toning with Igora Vibrance to create a playful peachy blonde that’s equally eye-catching and effortless.
“Igora Vibrance gives me complete creative freedom to create bespoke lived-in blondes.”
Online & digital:
Schwarzkopf Professional’s collaboration with guest hair artists and ambassadors gives you eight contemporary Igora Vibrance looks. The step-by-step guides help you develop new service offerings in the salon.
All product and education information can be found online HERE
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