The post-Covid world that we’ve inherited has brought some uncertainties along with it, as hair and beauty businesses readjust and recover from the economic and emotional shock of two years of disruption. But as we emerge from enforced withdrawals from the normality that we, on reflection took for granted, it has created new norms and yielded unexpected opportunities too.
People have changed. Attitudes have changed. People have had time to reflect and re-evaluate their lives, as they look to create a new work-life balance in the aftermath of an experience that’s changed their view of what really matters. As a result, people’s investment in hair, beauty and spa treatments has soared, as your clients look for pampering experiences, escapism and change in terms of how they spend their leisure time, and money.
Hair and beauty salons – the beneficiary of change
Hair and beauty salons are the main beneficiaries of this change. And the opportunity to not only deliver what your clients want, but to capitalise on it and accelerate your business recovery in the process is very real.
Understanding your clients’ desires, not just their need
The point is that hair and beauty salons offer a lifestyle experience, not just a service. When your clients indulge in new fragrances, update their wardrobe with the latest fashions, or treat themselves that new pair of shoes, they’re rarely doing so out of necessity. They do it because of how it makes them feel and look. A trip to the salon has just the same effect.
Changing equipment perceptions
For this reason, it’s easy to see salon equipment as purely functional, rather than a means of elevating customer experiences, delivering heightened sensations of luxury, and creating new feelings and emotions. Take the Spa Mist II by Takara Belmont.
Spa Mist II – Transforming everyday treatments into spa-style experiences
Utilising the latest advancements in hair technology, this compact mobile processor is not only scientifically proven to enhance treatment results that deliver tangibly healthier, better conditioned hair from the inside out, it upscales every treatment experience too.
Katie Wrighton, Takara Belmont’s National Sales Manager: “Spa Mist II’s advanced ultrasonic technology generates a super-fine mist that’s warm and comforting. It transforms an everyday treatment into a spa-style experience.
“As it opens the cuticle layers at very low temperatures of 30˚-40˚, treatment ingredients permeate deep into the hair shaft to seal in nourishing and moisturising ingredients without dilution. When the cool shot feature is activated to close the cuticle, the treatment is locked into the hair. The result is deeper conditioned hair that shines with health and vibrancy to the look and touch.”
Versatile and mobile
The mobility of Spa Mist II means just one unit can service several styling stations or backwash units, so it’s effective, economical and versatile explains Katie: “The special hand-spa attachment means salons can offer treatments to condition and moisturise the hands too. And it’s effective for other chemical processes such as perms, where ingredients are sealed into the hair for better outcomes and longer-lasting results.”
The pinnacle of luxury and refinement
For salons looking to refine their services to even higher levels of luxury and enhance client experiences even further, Spa Mist II is the perfect companion to Takara Belmont’s flagship shampoo system, the Yume DX. Representing the culmination of a Century of technical innovation, Yume DX is the ultimate expression of luxury that combines superior motorised functionality with supreme comfort.
“Spa Mist II and the Yume DX is the perfect combination,” says Katie. “As clients experience pure relaxation in every shampoo or treatment, Spa Mist II enhances results and brings an atmospheric dimension to soothe and transport your clients to a haven of calm and well-being.”
When considering how to differentiate your services, Katie advises putting the client experience first and finding the equipment you need to deliver it. “Looking at the equipment and what it can do is one thing. But creating new sensations in the salon and meeting the demand for experience-led services will attract more clients and generate more revenue simply by giving clients inspiring ways to invest in their beauty and well-being. This is now more affordable than ever through leasing too.”
Discover Spa Mist II and Yume DX at Takara Belmont
Lease Spa Mist II from just £12.03 and Yume DX from £43.82 per week from your local Takara Belmont distributor
For more news from Takara Belmont, click HERE.
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