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The hair channels the overarching narratives of the wider trend; it should have an effortless, a reverence for the natural texture, which plays on contrasts of moods and texture. Overall stylistically, things should feel easy and unforced; Homecore is about discovering strength in simplicity. Nature knows no right angles, so lines and silhouettes should be round and buckle. Colour-wise, the tones feel connected to nature with their earthen pureness.  Beiges and chocolates, a controlled warmth to the hair dominate the palette.

Upcycling and Recycling. Repurposing and Reworking. These themes are heavily in focus when it comes to Homecore. A trend that celebrates the mundane and the humble. Seeing home as a refuge, a safe space. A place to cook and nurture, to spend time with family and friends, reusing and repurposing where possible.

Catwalk look

The Homecore Catwalk Look has been coloured by Lesley Jennison, with cut and styling by Tyler Johnson to create offset movement with a rounded shape, featuring earthen hues with natural reflexes that give dimensional depth and shadow.

For Tyler, “this look is about showcasing the hair at its very best without feeling over-done or forced…to achieve this effect, it’s essential to work with the individual’s hair, its own unique texture, and density.” For the colour, Lesley uses Schwarzkopf Professional’s newly-improved multidimensional permanent hair colour, tbh – true beautiful honest: “When we think of tbh – true beautiful honest, we think of soft, understated, muted results. I wanted to show that we can still make a statement with the stunning yet dimensional effect we can create with #betbh.”

Salon look

The Homecore Salon Look has been coloured by Arjan Bevers, with cut and styling by Tyler Johnson to embrace free-flowing textures within naturally curly hair, enhanced with complementary tonal hues with scattered and controlled warmth.

When talking about the cut, Tyler says “Textured hair is truly amazing, and while working with it, you need to be super visual. You need to study the hair, see how it reacts to what you are doing, and tailor your technique.” For the colour, Arjan shares his passion for the multidimensional hues tbh – true beautiful honest offers: “I love the chocolates and beiges of HOMECORE; they have a real earthen quality. Utilising these new shades, I wanted to create a colour that worked with, and accentuated, the hair’s natural texture. I used large scattered triangular sections to create a much more blended effect when compared to the Catwalk Look.”

For more news from Henkel, click HERE.


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