The IGORA ROYAL Absolutes range has 6 new shades

Aurore Caboche Henkel

Schwarzkopf Professional believes that covering your white hair doesn’t mean you’re hiding your age and we totally agree. Many women see it as a way of self-expression; they continue to embrace their true identity and reflect who they are – through their favourite hair colour. Dedicated to the Coverage of Mature Hair and with choice in mind, Schwarzkopf Professional’s newly enhanced IGORA ROYAL Absolutes portfolio offers a comprehensive and versatile range of colours. And with the addition of 6 new fashion shades, you can now cover all your clients’ mature hair needs.

Lesley Jennison

“To me personally, covering my grey has not so much to do with hiding my age, but rather supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it’s who I have always been.” says Lesley Jennison, Schwarzkopf Professional’s Global Colour Ambassador.

IGORA ROYAL Absolutes at a glance

  • 100% coverage with full fashion vibrancy
  • Equal coverage, even on thick and resistant hair
  • Extensive colour portfolio, with 6 new fashion shades
  • Built-in care for mature hair with integrated Pro-Age-Complex
  • Superior shine and long-lasting results
  • Low-Odour Technology for a more pleasant salon experience

Technology

With age, many women move towards slightly lighter hair tones with more subtle nuances to compliment a lightening skin tone, and to soften the contrast between re-growth and colour. The 6 new IGORA ROYAL Absolutes shades target those with lighter hair bases – between levels 7 and 9 – providing beautiful, on trend shades in cool beige, chocolate and copper, whilst promising 100% coverage.

Formulated with siliamine and collagen, the built-in Pro-Age Complex provides additional care benefits especially for mature and delicately structured hair; smoothing the surface of the cuticle to create a sleek and even surface with maximum shine. The newly enhanced range also contains Low-Odour Technology, ensuring a more pleasant colouration experience in the salon. 

Colour refreshment of lengths & ends

A root retouch should never come on its own! While IGORA ROYAL Absolutes is applied to the re-growth area, the corresponding demi or semi-permanent shade should be applied to the mid-lengths and ends to keep the hair in perfect condition, ensuring longer-lasting intense shine and colour.

With matching shades available, IGORA ROYAL Absolutes works perfectly alongside Schwarzkopf Professional’s demi-permanent IGORA VIBRANCE range and the semi-permanent mix and tone system Chroma ID – providing a hassle-free, colour-matching refresh service time after time.

Inspiration from Essential Looks

To showcase the beautiful new colour portfolio, IGORA ROYAL Absolutes shades have been used to create a salon-ready look for this season’s Dark Romance Essential Looks trend. Together with IGORA VIBRANCE, Lesley Jennison (@lesleyjennison), used the brand new IGORA ROYAL Absolutes shade 7-460 to create a beautifully chic, soft brown tone on Model Valerie – whilst also using shade 9-140 to create a soft face-framing effect.

For more news from Henkel, click HERE.

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