AUTHENTIC BEAUTY CONCEPT is excited to announce the launch of a NEW styling product: the Airy Texture Spray. A brand-new product that enables hairdressers and clients to create authentic and touchable texture…celebrating the looks of today!
The innovation has been co-created with Global Creative Advocate, Hester Wernert-Rijn, and the AUTHENTIC BEAUTY CONCEPT community, to bring authentic products to market; enriched with input from hairdressers around the world. AUTHENTIC BEAUTY CONCEPT always focuses on carefully selected ingredients, whilst refraining from the use of silicones, parabens, mineral oil and artificial colourants. A belief which means not taking the easy, established route but rather developing products with true integrity.
Airy Texture Spray at a glance
Airy Texture Spray is a dry texturising spray, designed to create tousled looks with texture and volume. The formula with a combination of Bamboo Cellulose, modified Rice Starch and Fairtrade® Tapioca Starch creates an extra dry texturising effect for textured hair with laid-back, pliable volume. The result is perfectly imperfect crafted hair.
- Dry texturising spray
- Gives crafted hair textures
- Provides laid-back, pliable volume
- Hair feels fuller while it stays manageable
- Non-sticky formula that’s free from silicones
- Provides heat protection up to 230°C
- A fresh and elegant, pure scent
- Recyclable packaging
- Registered by the Vegan Society
- RRP £24.90
As a brand founded on collaboration, AUTHENTIC BEAUTY CONCEPT firmly believes in co-creation as they continue to build a community that works closely together; truly listening to the ideas and suggestions that are shared through the #authenticbeautymovement.
For the 2020 styling additions, the recently launched Nymph Salt Spray, new Nude Powder Spray and the Airy Texture Spray, Global Creative Advocate for AUTHENTIC BEAUTY CONCEPT, Hester Wernert Rijn (@hesterwernert) was invited to participate in a hands-on collaborative workshop to fully test and develop the product(s). Hester owns Mogeen salon in Amsterdam, but also works as a session stylist on shows and photoshoots around the world.
“One thing I absolutely love about AUTHENTIC BEAUTY CONCEPT is that there is room for feedback and ideas about packaging, collections, sustainability and so on…I’m a creative person and, for the first time, I have the opportunity to contribute on multiple levels” said Hester.
The outcome of collaborating in this way is high-performing, vegan products that provide authentic, undone, textured styles, delivered with ease and flexibility.
Join the #authenticbeautymovement to connect with hairdressers, artists and beauty specialists and get inspired through shared beliefs on authentic beauty.
For more news from Henkel, click HERE.
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