Smart Street Style Summer Collection by Indola

Aurore Caboche Henkel

Just in time to brighten up our days, Indola launched its new Smart Street Style Summer Collection introducing 2 brand new street style trends; ‘Kooky Crafts” & “Cut That Out”. 

Working closely with their globe-trotting hair and fashion crew (hair stylists Paddy McDougall and Andy Smith plus fashion stylist Christopher Maul), the professional hair brand seeks real-life inspiration and turns it into zero-fuss.  The goal?  Trending looks that your clients will be asking for in the salons.

Summer vibes

Summer blonde services are showing no signs of slowing down, and even though we are in lockdown, we hope that things will go back to normal soon and clients will be rushing into salons for their summer looks. Blonde, bespoke balayage looks and dark-to-light ombré services are still at the top of the client wish list. With this in mind, Indola continues to meet the needs of hairdressers and clients, expanding the Blonde Expert collection to include six brand new shades. Multi-faceted pigments are combined with the latest built-in Hair Bond Technology to offer stunning new colour opportunities.

Blockbuster Technique

This season’s must-have blockbuster technique is #colourmelting! Inspired by ombré, #colourmelting melts colours together either in harmony or in contrast to create a seamless transition between shades! This trending technique has been used in both the Indola Smart Street Style collection summer looks.

Look 1 –Kooky Crafts Smart Street Style

Kooky Crafts is all about crafting a blonde look with natural reflections and delicate progression; blending the colour creates a harmonised result with a flawless finish. The Kooky Crafts look was achieved using the #colourmelting  technique to take three different shades from the new Blonde Expert collection and create a seamless transition of shimmering blonde that resonates with summer. The artisan-vibe cut is all about those little details where vintage looks are revisited with a modern twist. Sweet, pin-up and girly!

Look 2 –Cut That Out Smart Street Style

This look  is far from conventional. A simple technique twist sees rich brunette and warm coppers contrast against each other to create bold and intentional impact. Cut That Out takes #colourmelting to the next level as the colour service is reversed; a seamless transition creates lighter roots that melt into darker ends, for a seasonal and bespoke result. For the long-hair lovers!


Hair: Andy Smith @andysmith_stylist & Paddy McDougall@paddymcdougall

Make-up: Phoebe Taylor @phoebetaylormakeup

Fashion :Christopher Maul @styleofmaul

Photography: Jesper Brandt @fotografjesperbrandt

For more news from Henkel, click HERE.


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