Schwarzkopf Professional launches OSiS+ Keep It Light

Aurore Caboche Henkel

As the movement towards effortless and free-flowing styling shows no signs of slowing down – coupled with the fact that people are spending more time at home – natural finishes have become the new normal and the need for lightweight styling options has never been higher. To answer this need, Schwarzkopf Professional’s leading styling brand, OSiS+, welcomes a NEW lightweight hairspray to its portfolio; the OSiS+ Keep It Light.

The introduction of OSiS+ Keep It Light Hairspray couldn’t come sooner; with its ultra-light and workable hold, this is OSiS+ lightest and driest hairspray, combining up to 230°C heat protection with a lasting, yet invisible hold. Joining a line-up of premium styling products, OSiS+ Keep It Light fulfils the need for low-residue hold, so that you -stylists- AND your salon clients alike can satisfy your desire for undone, touchable styling – all with heat protection. From curl tong magic to natural-looking styles OSiS+ Keep It Light hairspray has got you covered – while staying undercover. You get the pun, right?

Benefits

OSiS+ Keep It Light was inspired by backstage styling secrets, where applying a hairspray before using heated styling tools increases their effect. However, this technique is no longer just reserved for session stylists; with the added need for lighter styling solutions, a multi-benefit formulation is the answer both in the salon and at home.

Here are the benefits:

  • Very light and workable hold
  • Fast-drying formula
  • Touchable styling control
  • Up to 230°C heat protection
  • Long-lasting compressed format
  • Brushes out easily
  • Also available in 100ml travel size
  • The concentrated formula improves sustainability as it allows reduced packaging, and as a result reduces emissions when transporting
  • The compressed hairspray is super-efficient, lasting nearly twice as long as a conventional hairspray
  • The very small droplets dry in an instant, don’t weigh the hair down and create an extremely fine and flexible, yet durable veil on the hair

Essential Looks collab

From the Essential Looks Royal Glory Collection

In collaboration with Schwarzkopf Professional’s Essential Looks Royal Glory Collection, OSiS+ is the key range used to style and finish each Catwalk and Salon look. Showcasing the versatility of the hairspray assortment, and that there is a perfect hairspray for any look, each trend look uses a different OSiS+ hairspray alongside other OSiS+ styling products:

  • OSiS+ Keep It Light – Light, workable hold with heat protection, as used in the Magical Whimsy trend
  • OSiS+ Elastic – Flexible hold, as used in the Back to Classics trend
  • OSiS+ Freeze – Strong hold, as used in the Artful Feeling trend
  • OSiS+ Freeze Pump – Strong hold pump spray, as used in the Artful Feeling trend
  • OSiS+ Session – Extreme hold, as used in the Magical Whimsy trend

From the Essential Looks Royal Glory Collection

 

Explore this season’s must-have trends and the products used to create them on essentiallooks.com. For the latest styling knowledge and inspiration follow @schwarzkopfprouk on social media and keep up with OSiS+ via the the #OSiS and #madetocreate hashtags.

For more news from Henkel, click HERE.

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