Lift and Blend for a mature blonde

Ellie Henkel

Ask any one of your mature clients and we bet they’d say that age is just a number. They want what every other client wants – a fabulous cut and gorgeous colour. Simple! For them, age doesn’t come into it, and that’s how it should stay. But as we know, hair gets finer and more delicate with age. So, choosing top of the range products with caring technology for mature clients who want to maintain beautiful blonde locks is key. And we know just the range…

Schwarzkopf Professional BLONDME White Blending range has been revamped with collage-biotin-complex – a care polymer that interlinks with the surface of the cuticle – as well as a wider shade collection. Along with this, there has also been the arrival of BLONDME Lift & Blend, designed specifically for mature clients who want natural looking blonde hair, minus the damage. There are six intermixable shades to choose from and, with help from the BLONDME Bond Enforcing Premium Developer, you can achieve up to 4 levels of lift and optimal white blending results on a natural base 6 and lighter, with 30%-70% white hair.

So say goodbye to the ‘helmet effect’. This customised colour service gives mature blondes the opportunity to absolutely nail beautiful, natural-looking colour (with damage not included).

For more news from Henkel, click HERE.


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