Chroma ID

Introducing Chroma ID

Lauren Henkel

Chroma IDResponding to the demand for complete customisation, self-expression and low-commitment hair colour, Schwarzkopf Professional has launched new colour Chroma ID. It’s the brand’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology for intense care. For an infinite array of colour options, without damaging the hair, Chroma ID offers a complete colour line that expresses the true identity of each and every individual client – from the most natural cool blonde to striking, bold pink! 

Chroma ID – True colour identity

For unlimited shade combinations with maximum customisation potential, the range includes the following products, lasting up to 15 washes:

  • Six Intense Bonding Colour Masks: for bold and expressive colours, the customisation of Bonding Colour Masks or the creation of pastel tones when intermixed with the Clear Bonding Mask.
  • 13 Bonding Colour Masks: for low-commitment colour services such as the enhancement or refreshment of dull mid-lengths and ends or the longevity enhancement of Igora Royal or Vibrance shades.
  • Six at home Bonding Colour Masks: to help salon clients maintain or refresh their colour vibrancy at home.
  • One at home Clear Bonding Mask: to reduce the intensity of Bonding Colour Masks or to create pastel tones.

Chroma IDNo Damage

Schwarzkopf Professional understand that colour is personal, however even those who are willing to pre-lighten their hair for bold, expressive looks are still concerned about damage, as well as colour longevity. With the integrated Bonding and Low Salt Technology, combined with deeply caring formulas, Chroma ID enables you to colour your clients’ hair whilst maintaining, and even improving overall hair quality.

For more news from Henkel, click HERE

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