Indola launches new XpressColor shades

Aurore Caboche Henkel

Indola is delighted to announce the launching into wholesalers next month (June 2020) of its latest XpressColor fashion shades, Chocolate/Mahogany, Red, Violet and Copper.

XpressColor is perfect for the solo stylist on the go as sometimes being fast isn’t fast enough. With the #XpressColor shades, root re-touches, partial colours & short crops are now three times faster; so handy for the busy post-lockdown period, right?

Faster and smarter

Post-lockdown appointments are going to look very different, that’s why XpressColor promises to give hairstylists greater control over their time, clientele and profits thanks to its ‘3x faster’ guarantee. Indola’s entire philosophy is about supporting the solo stylist through a streamlined range that works harder and smarter for the hairdresser – and XpressColor fulfils this ‘simply, smarter’ ethos perfectly. The colour range, which now comes in a total of 18 shades, has just a 10-minute development time which was devised with the freelance hairdresser in mind, enabling them to complete more colour services in a day and in turn, increase their business turnover.

The new Indola XpressColor accelerates the colouring process and is boasted by strong pigment mix. The colour penetrates and develops three times faster, resulting in stunning colour looks with perfect coverage in half the service time. High-quality express colour results with zero compromise!  Now, that’s super SMART!

Commenting on XpressColor, Global Ambassador, Paddy McDougall said, “When hairdressers can get back to work time will be of the essence and every minute counts when juggling your appointments. So, having a range of colours which develop in around 10 minutes is absolutely fantastic. With four new fashion shades added to the collection, we can provide clients with a wide range of choice with quick but amazing results. As a colour product it is incredibly easy to use, mixes effortlessly and provides unrivalled coverage. I predict it will become a hero product post lockdown, and stylists will feel truly grateful for it!”

Deets

The XpressColor is a permanent colour cream to be used with a low percentage developer of 6%. It offers perfect grey coverage and promises to leave the hair feeling nourished and cared for. Available in 18 target shades from very light blonde through to dark brown and deep black New XpressColor fashion shades will be landing in UK wholesalers from June 2020.

For more news from Henkel, click HERE.

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