There’s nothing like the feel of summer sun, but as hairdressing professionals we know all too well the impact that holidays can have on the hair. Dryness, damage, discoloration and sore scalps – not part of the post-vacay glow clients have been dreaming about for the last two years! The summer months provide a perfect opportunity for retail, and with BC Sun Protect it’s easy to provide clients with precisely what they need to protect their style. If they’re already packing sun lotions and skincare in their suitcase, it’s safe to say they understand the damaging effects of hot weather; so it’s over to you to remind them that the sun can have precisely the same results on their hair and scalp.
BC Sun Protect
Schwarzkopf Professional has focused on multi-taskers which save space in the suitcase, while providing professional quality care. The new-look range also harnesses the power of vegan technology to create formulas that are full of what‘s good and free of what‘s not, with sustainable packaging, and ingredients clients can trust – and none of the sulphates, silicones and parabens they don‘t.
Farah Naz, salon owner at Farah Naz Hairdressing, is part of the #SKPCollective and a go-to retail guru. She says: “Summer is the perfect time to add some new, sun specific products to your retail range. Educating clients on the importance of sun protection for hair is imperative – because weather changes, travelling, and swimming in the sea and pools can all cause stress and damage to your hair. Taking the time to explain this to your clients and having the correct products to help them care for their hair properly, not only ensures their hair is looked after but also gives you another retail opportunity – which is so important to independent salon businesses. The Schwarzkopf Professional BC Sun Protect range is wonderful as the products are perfect for combating dehydration, loss of protein, and the other damaging effects of hot weather… plus, they look amazing on your retail shelves!”
The line up
3-in-1 scalp, hair & body cleanse
A refreshing after sun cleanser which can be used on the scalp, hair, and body: perfect for travel. The sulphate-free formula contains cold pressed Coconut Oil and has been developed to gently clean hair and effectively remove sand, sea water and chlorine. It also contains Panthenol to balance moisture levels for a soft, healthy feel, and Allantoin which is known for its soothing properties.
Combining the impact of a conditioner and a deep treatment, this richly moisturising multi-tasker replenishes and conditions sun-stressed hair. The clean formula with cold pressed Coconut Oil delivers a serious dose of moisture, adding softness, smoothness, and shine.
10-in-1 summer fluid
Packaged in a handy handbag-sized tube, this multi-tasking lotion contains cold pressed Coconut Oil and Shea Butter to nourish and protect the hair to improve manageability and shine. The ten brilliant benefits are anti-breakage, anti-frizz, blow-dry protection, colour protection*, detangling, moisture, nourishment, sealed ends, shine, and smoothness.
The three products are built around three hero ingredients, including tropical cold-pressed coconut; a nutrient-rich option that’s trending in skincare for its multiple benefits. The range uses:
Cold pressed coconut – Known for reducing inflammation, keeping skin moisturised and helping to heal wounds. The fatty acids found in coconut oil also have antimicrobial properties, to further protect the skin.
Shea butter – Shea Butter is full of vitamins and essential fatty acids and is known for its emollient properties which smooth sun-stressed hair.
D-Panthenol – This provitamin has moisturising properties and strengthens damaged hair, providing just the right combination of nourishment and replenishment after intense sun exposure.
On top of its brilliant benefits for the hair, BC Clean Performance is also a clean, sustainable choice for summer. The 100% vegan professional formulas are free-from sulphates**, silicones, mineral oils, and artificial colourants, with a high level of biodegradability. Clean inside and out, the new sustainable packaging is planet-friendly, fully recyclable and made of up to 97% recycled plastic.
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