July 4th has suddenly taken on a new connotation and this time, it’s a date that will go down in history as one to remember for the UK’s professional hairdressing sector. It is –hopefully- the day that salons will reopen in the UK and hairdressers will meet with their clients again. Which is why Henkel has now launched its Back to Work programme.
Back To Work is Henkel’s third innovative initiative designed to lift the professional hairdressing industry during the Covid-19 pandemic. Hot on the heels of Helpyoursalon.co.uk and the Home Delivery Servic (designed for the different phases of lockdown, and preparation for opening) this latest initiative is a one stop drive to equip all salon owners who are Henkel customers, regardless of brand affiliation, across the country with all the necessary PPE, hygiene products, training and communication materials to safely reopen.
Back to Work comprises three key areas:
- Education and guidelines
- Client communication
As a global multinational, Henkel has put its purchasing power into play on behalf of the hairdressing industry, across the world. Sourcing quality PPE to add to an already extensive salon tool catalogue, salon owners, who are Henkel customers will be able to order surgical grade face masks (for both clients and stylists), disposable gloves, capes and towels (all completely unbranded), face visors and hand sanitisers alongside any product orders, in order to get salon businesses back on their feet as soon as safely possible. Pre-orders for PPE equipment will be taken via the Henkel salesforces from the 3rd week of May onwards, with delivery anticipated in the last week of June, for the potential salon opening date of July 4th.
Education and guidelines
As digital education has become part and parcel of hairdressing life, the Henkel PPS educators will be providing online training for full salon teams to communicate the necessary procedures for employees and clients. Including how to limit contact in salon, schedule appointments, create a safe client journey in the salon and implement stringent hygiene and cleaning processes; all will be covered in bespoke training for Henkel salons. Online training will be backed up with an invaluable Henkel manual which covers all bases from checklists, back to work routines and salon hygiene advice; so team members have a reference point at all times to help maintain standards long term.
It has never been more important for client communication to be clear, careful and concise. Further bespoke in-salon material will help salons through new processes. Emphasis is placed on managing clients’ expectations and experiences through the client’s whole journey from pre to post appointment. Social media assets, window stickers, reception showcards, client hygiene guides, staff room and back wash posters will signpost and emphasise every single part of the process clearly and effectively.
Back to Work is Henkel’s final phase preparation for safety, surety and lasting success for this professional sector in getting back to work, but most importantly working together safely. A commitment to professional hairdressing, providing salon owners with all the products, resources and education to enable this amazing industry to do what they do best – beautiful hair. A really needed and much appreciated initiative, bravo, Henkel!
For more news from Henkel, click HERE.
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