Refill BAr

Authentic Beauty Concept’s introduces the Refill Bar

Ellie Henkel

In a world that’s learning to become more green, it was a no-brainer that the pilot for Authentic Beauty Concept’s Refill Bar was going to be a huge success. As consumer attitudes are shifting, we have seen an accelerated movement with a new sense of responsibility; more and more consumers want to buy from more sustainability-oriented brands. Brands that advocate and enable the recycling and reusing of packaging and products, as well as provide experiences and personalisation over ‘fast-fixes’ or a ‘throwaway lifestyle’. Which is why Authentic Beauty Concept are proud to offer a new generation of their Refill Bar – a refill system that helps to create a more circular economy – benefiting the environment, the client and the salon.

Sustainability has always been a subject that’s close to Authentic Beauty Concept, a brand that’s truly committed to developing sustainable practices as they continue to grow and find relevant and viable ways to incorporate meaningful, lasting change. Proud of the steps taken, across their ingredients and packaging, as well as through the social projects and sustainable salon practices they’ve initiated – Authentic Beauty Concept continues to bring a consciously sustainable lifestyle into focus.

The brand s committed to fostering a more sustainable path to premium beauty care as they continue to evaluate key business areas, whilst listening to their customer base and members of the #authenticbeautymovement.

“Authenticity, honesty and transparency are part of our core DNA. We are committed to contributing to a circular economy and being mindful of our footprint, continuously working on our packaging, ingredients and social impact – because we truly care about our beautiful planet.” –  Authentic Beauty Concept

The Refill Bar

Recycling is great – but what’s even better is refilling. Recycling comes at the very end – at the ‘get rid’ stage of a products lifecycle. But it’s all about ‘closing the loop’ to significantly reduce both packaging and product waste. Authentic Beauty Concept believe that refilling can, and should, be part of our everyday. Consumers are already adopting various habits, including using reusable water bottles and coffee cups, alongside the rapid popularity of zero-plastic stores and supermarkets. The ever-growing awareness of the issues that single-use plastic poses has never been higher, and that momentum is needed for real behaviour change to take place.

How does the Refill Bar work?

The idea is simple – bring your bottle back and #doyourbit for the environment. After an expert consultation, salon clients will receive their prescribed Authentic Beauty Concept products in a 250ml retail bottle made from 90% Post-Consumer Recycled (PCR) plastic. The bottles also come with Forest Film labels – the first wood-based film label material in the market. Once they’ve used it all up, the bottle doesn’t go into the bin, or even the recycling – instead, it’s brought back to the salon to be refilled and the cycle starts again #everyrefillcounts.

Are you ready to be part of the refillution?

Authentic Beauty Concept is proud to offer a new version of their Refill Bar, with options for a smaller unit to provide a more flexible approach, suitable for even more salons. This unique service and retail approach is a clear way to upgrade a salon when it comes to sustainability, setting it apart as the destination for eco-friendly, premium refill, whilst growing client loyalty and meeting the needs of consumers making more conscious lifestyle choices. 

“The Refill Station is the easiest way to reduce plastic waste, while keeping a professional, quality product.” – Matt Dubet, Founder & Creative Director Lisbaeta Salon, Lisbon

What are the facts?

The Refill Bar not only looks beautiful with its simple and minimalistic design, but it also uses recyclable 5L bottles made from 50% PCR plastic with reusable pumps and recyclable Forest Film labels. Each 250ml retail bottle can also be reused at least five times, generating a saving of 83% less plastic**.

“Now more than ever we must make people aware of the importance of caring for the environment. We must change the way salons work, and the way clients consume single-use products…Many of our clients opt for the Refill Bar because it’s new and interesting, they are curious and ask a lot of questions about it! As a salon, it helps us to offer something different and special. It adds value.” – Elías Pedrosa, Authentic Beauty Concept Advocate, Spain

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