Authentic Beauty Concept supporting the Sustainable Guar Initiative

Aurore Caboche Henkel

Cultures around the world have long used plant power to achieve glossy, healthy hair, applying everything from nut and seed oils to fruit pulp and crushed herbs. With time, and as our understanding of science and technology improved, hair and beauty brands have found increasingly sophisticated methods to harness that power. Talking plant goodness, in Authentic Beauty Concept products, Guar is used as a caring ingredient, improving combability and hair feel. And we want to know more about it!

Sustainable Guar Initiative

To honour this precious plant treasure, Authentic Beauty Concept is supporting the Sustainable Guar Initiative, a programme launched by the company Solvay to enhance the livelihoods of thousands of small holder guar bean farmers in India. ABC ensures its products have a transparent value chain and its ingredients are responsibly sourced.

Bikaner, a district of Rajasthan, is considered the world’s largest guar producing region. In this area, guar is cultivated by more than 85% of the farmers. In promotion of ‘Good Agriculture Practices’ in guar cultivation, the Sustainable Guar Initiative trains and motivates the farmers to plant trees in the backyard of their households, as well as on the bunds of the guar fields. The project also focuses on nutrition and health and provides training to women farmers on balanced diets and supports the establishment of kitchen gardens within their households. Have a look at the numbers below.

Since 2017:

  • 4,500 farmers have been engaged in the project
  • 18,178 trees have been planted
  • 525 kitchen gardens have been established
  • 856 women trained on cultivating kitchen gardens

For more information on how Authentic Beauty Concept supports the Sustainable Guar Initiative, visit Join the #authenticbeautymovement online via @authenticbeautyconcept on social media with hairdressers, artists and beauty specialists with shared beliefs on authentic beauty #MyBelief


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