October 2020 was declared Cancer Awareness Month and we saw campaigns with a great message taking place within our industry. One great initiative was the #WINCHMORESWEARITPINK campaign by Great Lengths certified salon Winchmores Hair & Beauty. The salon dedicated October to raise funds and create conversation to support Breast Cancer.
With an original target of £500, the Winchmores team with their willing and generous clients managed to double their target raising a grand total of £1,200 which will go directly to Breast
Cancer charity, Breast Cancer Now. Amazing job, guys!
How did they do it?
Throughout October, Winchmores encouraged clients to have a single pink Great Lengths bond applied. With each bond, a £5 donation was required to support Breast Cancer Now.
Salon Manager, Melissa Shannon comments, “We have many clients, friends and family who have been affected by breast cancer. Although Coronavirus is at the forefront of our minds, we did not want to let this affect the very important fundraising efforts that are helping to treat and eradicate the many other illnesses we face as a society. Our hope was that a single pink strand would start the conversation and remind as many people as possible how important it is to regularly check their breasts”.
CEO for Great Lengths UK & Ireland, Joscelin McCourt comments on the campaign “We are
often impressed by the incredible work our salons deliver all year, but the #WINCHMORESWEARITPINK campaign in October from Winchmores Hair & Beauty really
stood out to us. It’s such a simple yet very powerful way to get involved and the response from their clients speaks for itself. By more than doubling their own target this is a huge achievement that Melissa and the team should be very proud of”.
Support from clients
Clients, regular and new, old and young were keen to support and are now showing off proudly their pink strands. Client Joanne Porter comments “As soon as I knew Winchmores were supporting Breast Cancer Now I knew I had to get involved… After losing my mum to breast cancer 5 years ago it’s a charity very close to my heart. Having a pink strand in my hair was a beautiful way to wear it pink… and remember my beautiful mum!”
“Pink hair for a good cause? What’s not to like? I love that my favourite salon always thinks of such fabulous and innovative ideas to support charities. All for a good cause and to help their clients feel good at the same time too! Clever, caring and I feel good! So happy to be involved!” – Donna Francis, client.
We totally agree and feel so proud seeing such initiatives from salons and hair brands’ partnerships. Bravo!
For more news from Great Lengths, click HERE.
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hair tools, education training and seminars and hair shows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.