Champions of creating ethical and superior quality hair, Great Lengths have been defining excellence in the world of extensions for 30 years. The family-run business not only produces luxury extensions but goes above and beyond by manufacturing high-quality hair while aiming to make a positive impact on the environment and society.
Here’s three ways the brand goes beyond Great Lengths:
Responsibly sourced extensions
The ethical sourcing of extensions is fundamental to the Great Lengths philosophy. Only the very best human hair is selected from Indian Hindu Temples as an act of devotion, and every strand is donated with full consent, and the revenue is then used for social benefit.
Great Lengths are committed to helping the planet one strand at a time and are the first company in the hair extension industry to achieve the B-Corp certification.
The B Corp certification recognises businesses that meet high standards of performance, accountability and transparency, on factors from employee benefits and charitable contribution to supply chain practices and input materials.
To continue their eco-friendly vision, the brand creates sustainable and recycled packaging crafted from FSC® paper, and are investing in renewing the Italian production centre, by inserting new equipment that reduces CO2 emissions.
The Little Princess Trust
The Little Princess Trust gives clients the chance to change lives. Once the extensions are professional removed, clients can choose to donate them to the charity to make into real hair wigs, which are provided free to children and young people who have lost their own hair through cancer treatment or other conditions. Due to the hair’s premium quality and ethical practices, Geat Lengths are the only hair extension brand which is accepted by the charity.
For more news from Great Lengths, click HERE.
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