Graphic Organic is the first guest artist collaboration for Aveda as they team up with successful artistic team, X-presion. Celebrating X-presion’s world class artistry merged with Aveda’s elite custom hair colour, Graphic Organic – the spring 2022 collection introduces a new technique.
Graphic Organic delivers an Aveda-exclusive technique designed to inspire and educate and ultimately translate to a unique color look that anyone can wear. With a mutual appreciation of artistry and shared ideals, the partnership between Aveda and X-presion formed naturally: “Our like-minded values with Aveda around balance, wellness and artistry made it an obvious match. We were excited to work on this project and now to share it with the world,” the X-presion team said.
Formed by three young entrepreneurs from Madrid, Marco Antonio Restrepo, Jorge Cáncer and Jose Luis Almendral, X-presion is known for developing cutting edge techniques through a mix of different artistic disciplines, material, and concepts. Their first collection for Aveda, Graphic Organic, celebrates their signature graphic style while incorporating shapes and patterns from nature.
The trio views hair like a canvas, and with Aveda’s vegan, customizable hair color they were able to highlight the line’s unlimited tonal customization using their own vision. “As creative thinkers, non-conformist and even rebels in hairdressing, to work with Aveda Full Spectrum to achieve a palette of so many colors and infinite customization was incredible,” said X-presion.
The collection is inspired by naturally occurring fractals, where geometry and precision meet naturally occurring chaos and scale.
“We’ve always been fascinated by the visual side of math, in this case when organically appearing geometric patterns and fractals meet the eye and repeat and overlap to generate endless possibilities, scale and incredible colors. We brought this idea to our approach” said X-presion.
Framing all the color around the face, the hair is separated into panels for bleaching. Aveda’s Botanical Repair was applied to the whole head to build bonds and maintain healthy looking, strong hair before being separated out into panels and lightened.
To design the graphic portion using the Trompe-l’oeil technique, X-presion used three tools: a specially designed comb created for precise and equal sections; a silicone spatula for sharper lines; and transparent foils for color layering. The full technical guide will be released in upcoming weeks, so keep checking back.
Creative Direction + Hair Cut/Style: X-presion • Hair Color: X-presion • Models: Andrea Gutiérrez Arcas , Muriel Seiquer Pérez, Arashi Méndez Bella Fashion Stylist: Andrea Sanchez • Makeup: David Lopez • Photographer: Javier Marquez • Fashion Film: Gus&Lo • Aveda Technical Educator: Natalia Prager • Color Director, Aveda Lifestyle Salon Madrid: Adoracion Ruiz
Find out more about Aveda HERE
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