Neutralisation is big business for salons, helping blondes keep their shade bright, clean and free from those dreaded yellow tones. However neutralisation on darker hair requires a stronger solution – which is why Schwarzkopf Professional is proud to introduce Goodbye Orange; a shampoo designed specifically for banishing unwanted warmth on darker bases.
The new launch follows the success of Goodbye Yellow; Schwarzkopf Professional’s best-selling purple pigmented shampoo for maintaining blondes.
Together, the products will allow hairdressers to address every client’s unique neutralisation needs – no matter the base: anti-yellow for light to medium blonde bases, and anti-orange for darker bases. The result? Cool, neutral blondes all round.
Goodbye Orange is a highly-pigmented wash, formulated with a unique blend of blue and green direct dyes to counteract and neutralise warm undertones instantly and evenly. Tackling orange and red tones on medium brown to dark blonde hair, the formula also gently cleanses and cares for the hair thanks to its integrated Bonding Technology. With a quick and effective application, it’s the perfect partner for both in-salon services and at-home maintenance.
Both Goodbye products are vegan and free of SLS/SLES Sulfates, and Goodbye Yellow has also been upgraded to include Schwarzkopf Professional’s integrated bonding technology, ensuring intensive care at every step of the blonde journey.
The FAQ’s
Q: How is Goodbye Orange different to the existing Goodbye yellow?
A: Goodbye Orange is more effective at reducing orange-red undertones owing to the pigment combination of blue and green direct dyes.
Q: What base is Goodbye Orange recommended for?
A: Goodbye Orange is developed to be used on bases 4 up to 6.
Q:What kind of in-salon services can salons offer with Goodbye Orange?
A: For soft neutralisation, dilute with water 1:1 for a bottle application. For a stronger neutralisation apply Goodbye Orange pure to damp hair.
Q: What is the development time for Goodbye Orange?
A: Both Goodbye washes can be used as a shampoo or toner. For maximum neutralisation, leave the wash on dry hair for up to 5 minutes.
Q:What is the main benefit of the new integrated Bonding Technology?
A: Schwarzkopf Professional’s bonding technology enforces structural bonds for stronger, healthier hair.
Q: How long are the results of Goodbye washes guaranteed?
A: Longevity varies depending on the hair structure and processing time. To extend results, simply wash the hair again with your chosen product.
Q: Should I wear gloves to apply?
A: To avoid product staining, we recommend using protective gloves.
For more news from Henkel, click HERE.
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