KMS Melbourne

Aurore Caboche Goldwell

Sometimes we crave a city that is constantly on the go, but other times we just want to kick back and take our time, absorbing the culture around us. This is how we see Melbourne, one of the muse cities for the latest KMS campaign, Eclecticism. It’s this laid back and effortless style that attracted KMS to Melbourne, a city that embodies this attitude. it’s a city full of artists and creatives, and you’ll find some of the best street art here. The pan-Asian influence also makes Melbourne a uniquely diverse city.
“Melbourne is like home – easy to live in and love,” says Australian-based hairdresser Simon Farrelly of Shibui Salon in Victoria. “The seasons define its mood and inspire creativity—in fashion, food, architecture or sport. Melbourne’s culture begins with the seasons and the diversity of its people.”
Looking at the images KMS has created for the Melbourne segment of the campaign, we may just pack our bags and head there now… See ya! 

To learn more about the KMS Eclecticism campaign, CLICK HERE: 
And to find out which other cities were inspiration, CLICK HERE: 

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