KMS Amsterdam

Aurore Caboche Goldwell

We’re not surprised to hear that KMS picked Amsterdam as one of its urban muses for the Eclecticism campaign . Choosing three major centres for arts and culture, KMS included Amsterdam and we agree – after all, what’s not to love? Amsterdam is one of the most ethnically-diverse cities in Europe, and a melting pot of cultures and lifestyles – consistently ranked as one of
 the most artistic cities to visit.  And it’s precisely this diversity that drew KMS to to the Dutch capital, along with the open-mindedness and inclusivity that makes the city unique. Celebrating allcomers and influences, here you find a rich patchwork of museums, galleries, historic buildings and cafes alongside modern clubs, bars and shops: a perfect source of inspiration for the Eclecticism campaign, which celebrates style in all its forms.

Amsterdam-based hairdresser, Glenn van Dijke at Headquarters Salon, sums up the appeal of the city. “Amsterdam is a city filled with nationalities, who bring their own individuality and diversity, which challenges me in a new, open minded and creative way.” We couldn’t have put it better.

To learn more about the KMS Eclecticism campaign, CLICK HERE: 

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