Imagine one product that helps deliver smooth, glass-like hair and an effortless blow-dry every time. Sounds dreamy, right?
JOICO has expanded its Style & Finish range with a new 500ml size of Dream Blowout Glass™ 72hr Frizz Fighter, giving salons even more of the heat-activated styling hero.
Designed to control frizz, reduce breakage and protect against heat damage, the lightweight formula helps leave hair feeling silky smooth with a glossy, mirror-like finish.
The larger salon-friendly size is ideal for busy styling stations, while the original 200ml option means clients can continue creating their glass-hair finish at home.
“Hair with mirror-like shine is the perfect partner for luxuriously vibrant colour, showcasing the shine and health of the hair,” says Bruno Marc Giamattei, JOICO EMEA Creative Director. “Dream Blowout Glass™ 72hr Frizz Fighter by JOICO is a staple for achieving gorgeous glass hair that oozes elegance and luxury.”
Why You’ll Love It
- Provides humidity resistance and controls frizz for up to 72 hours*
- Delivers glass-like shine
- Helps reduce breakage**
- Protects hair against heat damage up to 204°C
- Available in 200ml and the new 500ml size
*Versus untreated hair in 85% relative humidity conditions.
**Against combing breakage on damaged hair versus a non-conditioning shampoo.
How to Use JOICO Dream Blowout Glass™
Spray liberally onto clean, damp hair before blow-drying with tension to activate the formula.
For the best results, avoid applying additional styling products until the hair is completely dry. Finish with JOICO Humidity Blocker+ to help set the blow-dry and keep humidity at bay.
What’s Inside?
Sea Kelp
Packed with vitamins and minerals, sea kelp helps deliver targeted moisture and essential nutrients to the hair.
SmartRelease® Technology
JOICO’s liposome delivery system continuously releases rosehip oil, arginine and keratin to help repair, strengthen and protect hair against the cumulative effects of everyday styling.
Dream Blowouts Do Come True
From sleek salon finishes to glossy at-home blow-dries, Dream Blowout Glass™ combines heat protection, frizz control and shine in one styling essential.
The new 500ml size launches in July and will be available through JOICO distributors.
Glass-like shine, smoother styling and 72-hour frizz control? This could be the dream blow-dry partner we’ve been waiting for.
Meta description:
Meet JOICO Dream Blowout Glass™ 72hr Frizz Fighter, now available in a new 500ml size for glass-like shine, heat protection and smoother, frizz-controlled hair.
For more JOICO news, click HERE.
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