The January detox

lilly@ihaa.co.uk ghd: always a good news story

Zoe Irwin

Zoe Irwin

There’s a real vogue now for ‘beautifying our hairdressing speak’ and helping clients to see the merits of caring for hair as much as their skin or health. Cool-hunter and stylist Zoe Irwin has it down pat (well, she is utterly media-savvy)! We likey like her latest consumer styling advice given as brand ambassador for ghd Professional, which advices a January ‘detox’ for hair and introduces comment on how diet, vitamins, stress and hydration can affect the health of hair. Beauty Resolutions are proposed including scalp care and upgrading hairtools.

January is the best time to refresh your hair routine and to give your hair a detox, so that it can recover from the overindulgences of the festive period” explains ghd UK ambassador, Zoe Irwin. “The build-up of styling products from more frequent styling, as well as a change in diet, can have repercussions on your hair health as well as your body and skin.”

January detox

PLATINUM +

  • Thermal – “Use of heat appliances above the 185° glass transition phase causes vertical cracks along the cuticle causing the cuticle to lift, resulting in tangles, splits and irreversible damage. All ghd stylers, including the Platinum+ styler, maintain a continuous heat of 185° which is the optimum temperature to achieve the best results in fewest strokes. Styling below 185° will often take many passes of the tool to achieve a good result and this is more drying to the hair, causing further split ends! And when styling at temperatures too high the keratin protein in the hair starts to melt, causing irreversible damage.
  • Diet – Eating lots of sugar or refined foods? Eating a lot of junk food over the festive period? All of these things can cause damage and leave hair looking and feeling unhealthy! Maintain a balanced and healthy diet for healthy hair.
  • Vitamins – No matter how well you eat, your hair needs some extra vitamins to keep it healthy. Taking a high quality, food based vitamin is a great way to nourish your hair and help prevent breakage and split ends. B vitamins, Zinc, Copper and Manganese, along with plenty of Selenium; all of these vitamins and minerals help keep hair strong and healthy.
  • Dehydrated – Not drinking enough water can dehydrate you from the inside out. When your body is dehydrated, your hair can become dry, increasing the chance of developing split ends and breakage.
  • Stress – Believe it or not, stress can seriously ruin your hair. Stress overload depletes the hair of the precious nutrients it needs to stay healthy, protected and free from split ends.”
January detox

Advanced Split End Therapy Treatment 

SOLUTIONS

“Fortify split ends and protect future breakage by using ghd advanced split end therapy treatment. Activated by heat, this wonder treatment works instantly to fortify ends, leaving hair feeling sleek, smooth and shiny for up to 10 washes. Simply comb through shampooed hair, blow dry and then pass your ghd Platinum + styler over hair to seal in the product using heat. Utilising a propriety Thermo-Marine Bonding System, the treatment fills and binds broken hair fibres together to instantly repair split ends, while the Super Nutrient Complex prevents future breakage by surrounding each strand with a protective coating. Leaving hair feeling stronger and looking sleek and shinier.”

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