Take Control Now

Ellie ghd: always a good news story

Some incredible news from ghd… they’ve raised over $20 Million for breast cancer charities across the globe! Now that is pretty incredible, but why stop there? Ghd have just launched their 17th annual pink collection and campaign to support breast cancer charities.

Following the success of 2020’s Take Control Now campaign, the 2021 collection features the campaign messaging – TAKE CONTROL NOW – on the limited-edition styling tools, providing women with a regular reminder to self-check for signs of breast cancer Every. Single. Month.

Do it for yourself and your loved ones

It’s the hero message ghd are shouting about, because sometimes hearing the impact that an illness like breast cancer could have on your loved ones, makes you stop and TAKE CONTROL NOW.

Partnereing with eight incredible muses for the campaign, to communicate a powerful and emotional message around the importance of self-checking for both yourself and your loved ones. Four young women who have never self-checked were invited to read the intimate stories of people who have been affected by breast cancer, in the hope that hearing these stories would encourage them to start self-checking on a regular basis. Personal breast cancer stories were shared by four brave muses: a mother, Lesley, whose daughter Hatti has breast cancer; a husband, Asad, whose wife Sania has breast cancer; a sister, Medina, whose younger sister Nadia has breast cancer; and a young lady called Jen, who has been living with breast cancer for 10 years.

After hearing the emotional stories, the four young women transformed their views on self-checking and have committed to check their breasts every single month. Watch the video below (you may need a tissue).

£10 from every pink limited-edition purchase goes to Breast Cancer Now in the UK

For more good hair news from ghd, click HERE.

________________________________

Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating- whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here