Take Control Now

Ellie ghd: always a good news story

Some incredible news from ghd… they’ve raised over $20 Million for breast cancer charities across the globe! Now that is pretty incredible, but why stop there? Ghd have just launched their 17th annual pink collection and campaign to support breast cancer charities.

Following the success of 2020’s Take Control Now campaign, the 2021 collection features the campaign messaging – TAKE CONTROL NOW – on the limited-edition styling tools, providing women with a regular reminder to self-check for signs of breast cancer Every. Single. Month.

Do it for yourself and your loved ones

It’s the hero message ghd are shouting about, because sometimes hearing the impact that an illness like breast cancer could have on your loved ones, makes you stop and TAKE CONTROL NOW.

Partnereing with eight incredible muses for the campaign, to communicate a powerful and emotional message around the importance of self-checking for both yourself and your loved ones. Four young women who have never self-checked were invited to read the intimate stories of people who have been affected by breast cancer, in the hope that hearing these stories would encourage them to start self-checking on a regular basis. Personal breast cancer stories were shared by four brave muses: a mother, Lesley, whose daughter Hatti has breast cancer; a husband, Asad, whose wife Sania has breast cancer; a sister, Medina, whose younger sister Nadia has breast cancer; and a young lady called Jen, who has been living with breast cancer for 10 years.

After hearing the emotional stories, the four young women transformed their views on self-checking and have committed to check their breasts every single month. Watch the video below (you may need a tissue).

£10 from every pink limited-edition purchase goes to Breast Cancer Now in the UK

For more good hair news from ghd, click HERE.


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