Stylethentic by Zoe Irwin

Ellie ghd: always a good news story

Someone who always gets it right, Zoe Irwin! Her passion for fashion and a flair for interpreting new directions into salon-friendly looks is admirable. A natural born educator, who shares the frame of reference and the context for each look so that we can make sense of it all. The latest ghd Professional trend collection is a prime example. In her role as Global Ambassador at ghd Professional, Zoe worked on a new season Trend Reveal, joining with Global Creative Education Manager Amy Sontae  to share the Stylethentic collection and explaining the inspiration from bespoke cuts, colours and textures

The Stylethentic collection delivers 8 models founded on the most interesting micro-trends for a fun, fresh and diverse series of looks, Importantly, they reference the work created in salons every day; inspired by the client and given a twist through the stylist’s knowledge of not just what’s trending, but how it can be made relevant to the individual. 

It’s not just about learning carbon copy cut-out looks, it’s about up-skilling and being diverse with your offering, taking the collection as inspiration then integrate this into your own unique style.” Amy Sontae, Global Creative Education Manager.

Stay tuned over the next eight weeks as we reveal more details on how Zoe created each of this signifanct looks. 

For more good hair news from ghd, click HERE.

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