You don’t produce fabulous products without investing in a lot of research, which is why ghd has gone above and beyond with the opening of a new lab in Cambridge which puts all its pioneering technology to the test.
We’ve already taken a virtual tour of this state-of-the art facility by watching this fascinating video which gives an insight into just how much time and effort goes into ensuring your ghd styling tools never let you down.
Your guide for the tour is Dr Tim Moore, chief technology officer for ghd, who stresses that the brand is all about developing fantastic products that are easy to use, create long-lasting styles while being kinder to hair.
We particularly enjoyed seeing the rough handling machine, which picks up and drops ghd stylers 50,000 times to ensure they are durable. Take the tour now and see for yourself.
More from ghd Professional HERE:
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