ghd Professional

On Trend at Westfield

lilly@ihaa.co.uk ghd: always a good news story

Have you tried the new ghd platinum+ yet? It’s amazing. So when we discovered it was the tool of choice for Westfield’s On Trend event, we weren’t surprised.

As the headline sponsor of the shopping centre event, ghd not only created the models’ hair looks but also offered complimentary styling to guests at its Smart Bar. Staffed by the brand’s style squad members and brand warriors, it was the perfect opportunity to demonstrate the new style tool’s smart technology, which predicts your hair’s needs to leave it looking and feeling healthier.
Coinciding with London Fashion Week, the On Trend fashion weekend featured hourly fashion shows, showcasing the hottest high street looks. Each model wore their own take on ghd’s ‘Urban Queen’ look, with cool undone waves to compliment the new-season collections.
Run by Hearst Magazines, On Trend took place over two weekends starting at Westfield London before moving to Westfield Stratford.

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