In times of crisis, feeling part of something bigger can bring us joy. And this is what ghd is focusing on right now. Its first #OfficialGoodHairDay went ahead on Thursday 26th March, uniting its global community of educators and hairstylists around the world online as one.
The day featured a variety of content, based on education and sharing skills. Taking centre stage was the #ShareYourHair initiative. The campaign encouraged followers to share their work-from-home hairstyles and getting ready technique videos. Ten lucky winners received ghd. And spirits were lifted! Hairdressers, educators and clients alike participated in the challenge, sharing looks from their homes across the globe – all created using ghd tools.
The other key initiative was a global style-athon, which saw ghd stylists in isolation across the world going live on Instagram from 9am-7pm , every hour. Representing a diverse array of talent and techniques, the style-athon was hosted by:
ghd UK – UK Brand Ambassador Zoë Irwin, Creative Artist Samantha Cusick, Global Head of Education Dafydd Thomas and Head of Education for the UK and Republic of Ireland Janine Jennings
ghd Australia and New Zealand – Creative Artist Mary Alamine and National Education Manager Grant Norton
ghd Hong Kong – ghd Educator John Zhang and influencer Jessie Li
ghd France – influencer Iris Mittenaere
ghd South Africa – ghd Educator Natasja Pienaar
ghd Nordic – ghd Creative Educator Kirsti Solberg
ghd North America – Senior Educator Christina McCarver
ghd Germany – ghd Creative Educator Stefan Keim
ghd Spain – Brand Ambassador Patrizia Sánchez and influencer Maria Pombo
Between them, the team showcased techniques and tips to create a good hair day at home, every day.
A day to remember
The #OfficialGoodHairDay also featured a quiz on Instagram, an online sale and a united #ClapForOurCarers at 8pm to celebrate the medical teams and key workers contribution across the globe.
Global Head of Education for ghd, Dafydd Thomas, says: “Our first ever #OfficialGoodHairDay was a huge success and served as a welcome distraction with education, insight and a great feeling of community amongst all of our fantastic hairstylists across the globe. Together we shared techniques and ideas that will ensure everyone can continue to feel fantastic with a good hair day, even if they’re working from home. We’re also really happy that so many of our talented industry professionals joined in – inspiring not just their clients but also the wider community with their upbeat advice and ideas.”
And #OfficialGoodHairDay doesn’t stop there. ‘Good hair day’ filters have launched on @ghdhair on Instagram, ensuring everyone can have a good hair day. We are so tempted to try them!
For more good hair news from ghd, click HERE.
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