Earlier this week, ghd Professional held at almighty 12-hour shoot at the uber-cool Crossrail Place Roof Gardens in Canary Wharf to celebrate their new day-to-night Nocturne collection. With a ‘no brief’ brief 10 stylists with 10 models undertook the challenge to create 10 different looks each equating to a mind-blowing 100 looks styled and shot in just one night. With no-basins available to the stylists, they had to maximise ghd’s kind-to-hair technology and optimum temperature to style, style and style again, transforming their models look again and again throughout the night. On hand to capture the behind the scenes images (below) and the all-important 100 looks was photographer Jack Eames, who had use of the enchanting Crossrail Roof Gardens as well as the surrounding areas in Canary Wharf to shoot the looks. We’ve seen a few of the pictures already and they promise a real WOW. We cannot wait to see the finished 100 when they’re ready for release in the coming weeks…
The dream-team of stylists involved included: Leighanne Regan, Jordanna Cobella, Chris Southern, Frazer Wallace, Sophie Laidlaw, Jamie Benny and international stylists Uros Mikic, Jorge DeSancho, Igor Rago and Dashi Rasnici.
ghd global head of education, Jo Robertson, said: “This is the first shoot of its kind and the perfect way to showcase the infinite styling abilities of our new Nocturne range. All ghd products are designed to allow you to style and style again with no compromise to hair health, but this range is also about celebrating the blurred lines between night and day. We’re so proud of the ten stylists that took part in [the] shoot and the work they produced against the clock – it just goes to show that with the right tools and teamwork, anything is possible.”
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