This month the good hair brand, ghd, has released their new campaign to show us what it really means to have a Good Hair Day. The ‘Long Live The Queens’ campaign celebrates modern day women and what is means to be a confident and ambitious modern ‘queen’ in conjunction with the new ghd platinum + styler.
Powered up with Predictive Technology, the new ghd platinum+ responds to hair’s thickness and the speed that you are styling, controlling heat more effectively and predicting the hair needs, to give ultimate results for stronger, healthier hair*.
Montse Passolas, ghd Senior Vice President of Global Marketing, says; “The ‘Long Live The Queens’ campaign marks a pivotal moment for the brand, where we revisit the provocative and playful personality of ghd. Bringing to life the meaning of ‘Good Hair Day’ with a fierce cast of modern day ‘Queens’, we are celebrating confident and ambitious people that are transforming their lives whilst looking incredible doing it.”
The campaign which spans VOD, online, print, social and in store, is the first in an ongoing drive by the COTY owned brand to reconnect with its audience, with modernity and attitude.
To read more from ghd click HERE
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