Led by their global ambassador Adam Reed, the ghd Professional team partnered with Julien Macdonald to style his star-studded SS18 show at London Fashion Week. With celebrity models aplenty including Hailey Baldwin, Alessandro Ambrosio and Winnie Harlow the style stakes were high! But Adam and the team pulled out all the stops to deliver 90s-inspired, high-octane, super-glamourous hair on all the models. The result was seriously luxe finish, with beautiful glossy movement. J’adore!
“We are bringing straight hair back,” explained Adam. “But in a very modern way. The secret to success here lies in the process – namely starting the look with a brilliant blow dry using the ghd Air Hairdryer. This achieves brilliant condition, gloss, shine and movement. Afterwards, we ran the ghd Platinum Styler over hair to eliminate any last frizz or kinks”.
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