ghd premier programme

ghd delivers premier online education

Ellie ghd: always a good news story

The best hairdressers never stop learning! For salon’s enrolled on ghd’s Premier Programme, education has been one of the key benefits of the scheme so far.

Salons that are part of the Premier Programme receive ongoing enhanced education as a benefit of the partnership. They also receive exclusive access to new products and limited editions, marketing and merchandising advice, and special promotional pricing. During lockdown, salons enrolled in the scheme were able to access exclusive online education, presented by leading names and designed to upskill the team and impart confidence and product knowledge.

Being able to connect with ambassadors is inspiring for salon teams, but in a year of lockdown, simply being able to learn alongside your peers feels special and helps teams stay connected, too.

Education

With ghd’s enduring innovation, education also ensures the team are clued up on the latest benefits of the entire range. “The sessions our teams have received have got them more confident in using the Oracle and the new Rise,” says Vicky James, general manager at Charles Worthington in London. “This has helped the stylists talk more confidently about the tools, which in turn has helped with sell through, especially with sales of the Rise. We have already placed reorders for the Rise, which I’m confident wouldn’t have occurred so soon if we hadn’t received the education session focused around it.

Of course, education normally comes at a cost – so as well as increasing turnover through sales, salon owners are also saving money on training. “The programme allows my team access to high end education that otherwise would have to be paid for,” explains James Britton from Mr James Hair in Enniskillen, Northern Ireland. “So I’m financially benefiting myself as the business owner.”

Ultimately, an educated team is an engaged team! And with an exceptional level of purposeful, practical online learning available as standard for Premier Programme salons, it’s yet another benefit of partnering with ghd.

What the salon’s say

Les Jones – Inizio, Newark
Becoming a Premier salon has given us more skills due to the continued training. That has equated to twice as many sales and a noticeable difference in the team’s quality of finish when using ghd products.

Colin McAndrew – Medusa salon group, Scotland
We have maximised every avenue for our online education with ghd, which has been fantastic and really helped the team get back to normal. Having access to the likes of Zoe Irwin and Adam Reed has been really inspiring for the team and has motivated them to try new techniques, with the fear taken away. Our team is now more knowledgeable and engaged, which transfers to clients and, in return, helps with our retail sales.

Samantha Byrne – Vanilla Hair Design, County Carlow
My team really benefited from the education days online. Being able to come together online and discuss what we learned, then get our doll heads out and practice for when we got back was really beneficial when we couldn’t even see each other. The education has inspired the team to come back to the salon and use all the latest hot tools, instead of just receiving them and not trying them. That in turn has enhanced their social media output, which helps us promote the salon.

Connor Grant – Connor & Company
With current restrictions, we have no access to education, so the ghd seminars have been a great outlet to keep staff motivated and positive. Our team has really benefited from all the different types of online training, which are really varied and led by some great names in the industry. The education lets the team learn new techniques, helping them upskill in all areas.

Kay McIntyre – McIntyres, Dundee
[The team] are now more comfortable with all the new techniques. I see that confidence when they’re showing clients how to use ghds to curl, or how to style with the latest model innovations. I really see it working! The Premier Programme partnership has provided a solid framework and structure for us all to follow, especially with new models, launches and promotions. It has elevated our business by allowing us to better understand how to implement product knowledge, information and merchandising across the team.

For more good hair news from ghd, click HERE.

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