ghd helios

Get the look with new ghd helios and Zoe Irwin

Lauren ghd: always a good news story

Round of applause to team ghd who really know how to launch a new product to market – and the helios is no exception. In addition to the groundbreaking technology and stunning design of the new super-speed dryer, there’s a plethora of other promotional material and even a gorgeous collection to really help you maximise on sales in salon. Check out these stunning hair looks created using the helios by ghd ambassador Zoe Irwin. Here’s how to achieve the looks for your clients and show off the hair dryer’s potential…

ghd heliosMidnight temptress

“This is a super-modern blow out; I’m calling it the 2020 blow-dry,” says Zoe. “For me, modern chicness is all about a natural gloss – a luxe, luminous, healthy shine. I find that my clients are obsessed with shine at the moment, because it’s youthful; but it has to be natural, and not over-amped. Movement is also key for making this look feel fresh and luxurious. The new ghd helios gives 30 percent more shine, which is a real difference and adds the wow factor. That’s what I wanted to show off in this look. What is luxury in 2020? This; it’s chic, and it’s modern.”

ghd heliosPurple perfection

“Embracing natural textures is such a huge story now; making your natural texture look the very best it can,” says Zoe. “This model has a tight curl in her hair and to create this look, I used the helios at the roots to pull it out. With natural textures, you sometimes want to create more of a shape, which is what I did here. Keeping my hands at the root, I worked the dryer in to soften it and create this great shape with all the curl on the ends. You can really see the shine, which is the big difference with the helios – the curls have a real luminosity, as well as definition and texture. The key thing with this look is expanding the roots, which helps you create that incredible shape in the hair.”

For more good hair news from ghd, click HERE.

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