Get the look: Sleek and chic

Lauren ghd: always a good news story

Never out of vogue, when it comes to re-creating the sleek and chic hair trends of the runways, ghd is your go-to brand.

Runway to salon

Whether pulled back into a slick chignon, perfectly positioned pony or delicate plait, sleek and simplistic locks continue to rule. On the Catwalk, the looks were tough and sharp, each with a twist of modernity and raw edge, pulled towards the nape of the neck to elongate the face, but in the salon why not give them a softer edge.

Take inspiration from the Dion Lee, Olivier Theyskens, Thom Browne, Oscar de la Renta shows, pick up your ghd Platinum+ and the world is your oyster.

Eugene Soulieman

Eugene Souleiman

Eugene says…

“It’s about taking natural texture and presenting it in a more refined way,” says ghd fashion week ambassador Eugene Souleiman. “Hair isn’t overworked but instead gently accentuated for maximum impact.”

Talking about the hair backstage at Dion Lee, Eugene adds: “Hair was pulled back and off the face and involved an element of craft. For each of the looks, the precision of the ghd platinum+ styler was used in perfecting the style and assisted with the artful precision.”




With its cutting-edge predictive ultra-zone technology, the Platinum+ can recognise the thickness of the hair, the section size and the speed at which you are styling and adjusts the power accordingly. Infinity sensors monitor the heat 250 times per second, to always maintain the safer-for-hair temperate of 185°C and a wishbone hinge ensures perfect plate alignment, giving you more control to create any style. The result?perfectly smooth styling and shine.

For more good hair news from ghd, click HERE.


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