Hair education is changing. The days of booking a day out the salon to go on a course are long gone, as advances in technology and the rise of social media mean we want education immediately. Thankfully the pros at ghd are on it, cue The Edit, a new and interactive approach to hairdressing education.
The Edit is a series of videos featuring a broad range of ghd brand ambassadors, ghd creative artists and other inspiring hairstylists, all showcasing their own take on hair. We’re hooked!
Joining ambassadors Zoe Irwin and Adam Reed are Ria Kulik, Aliona Davy, Patrick Wilson, Luke Benson, Dafydd Thomas, Chris Southern, Charlotte Mensah and Leighanne Regan – with more to come.
Starting with 40 videos, The Edit can be found on the ghd Professional YouTube channel and will be regularly updated with fresh, new content and exciting updates from the brand.
Each video consists of one artist, showcasing their own personal hairdressing style. The weekly videos will all be visually different, to better represent the different stylists involved. In each video, the chosen hairdresser will showcase a finished look that reflects their own aesthetic, before breaking it down into techniques, tips and tricks to get the look. Check out the video from Zoe Irwin above. Pure inspiration.
As well as sharing practical information about the style, each video will also include an insight into the artist in question, as they share their own inspirations, anecdotes and stories. From insightful journeys about making it in session work to moving stories about motivation and purpose, this series of videos promise to provide far more than just step-by-steps.
Oh ghd, you’ve done it again.
Check out what else ghd has up its sleeve HERE.
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