Shows spanning the fashion capitals leaned into the past for a plethora of inspiration for AW20. Missoni showed 00s poker straight hair while Rodarte teamed a 40s sartorial look with lived in waves. Kenzo took us back to grungier 90s in post rave textures to name just a few who looked to the past to shape the future. Here ghd ambassador Adam Reed shares his favourite trends for AW20.
Duo texture dominated many of the AW20 trends at the shows. Miu Miu opted for high shine tight, formed curls, giving way to straighter, matte ends. Act n°1 created gentle slick waves that cascaded in to undone muted finished ends while Emilia Wickstead shaped gelled roots in gently curved perimeters, bound low into a pony tail with a satin shine finish into the ends.
Get the look
Step 1: Place the hair into a deep side parting.
Step 2: Comb all the hair back into a low pony placed at the nape, leaving the hair on the heavier side of the parting out.
Step 3: Take horizontal sections above the ears and spray heavily with ghd final fix hairspray and comb down and into the pony.
Step 4: Dry using ghd helios and diffuser.
Step 5: Continue this technique in horizontal sections until you reach the top layer.
Step 6: Shape this on the top and diffuse with dryer.
Step 7: Tie the ends in with a ribbon.
Step 8: Brush the ends to expand the shape.
With her textured unruly bob, this vibe epitomises Blondie. Loose waves that maintain the length and don’t fall into line and rebel hair that just wants to play.
Get the look
Step 1: Prep using ghd root lift spray.
Step 2: Starting at the nape, place ghd platinum+ vertically at the nape.
Step 3: Rotate 180 ̊ and glide down to the ends, alternating the direction of each new section.
Step 4: Continue until all of the hair is curled this way.
Step 5: Dress using ghd detangling comb.
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