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AW20 trend reveal with Adam Reed

Lauren ghd: always a good news story

ghd boho kickShows spanning the fashion capitals leaned into the past for a plethora of inspiration for AW20. Missoni showed 00s poker straight hair while Rodarte teamed a 40s sartorial look with lived in waves. Kenzo took us back to grungier 90s in post rave textures to name just a few who looked to the past to shape the future. Here ghd ambassador Adam Reed shares his favourite trends for AW20.

Boho Kick

Relaxed, lived in textures continues to  dominate the runways at fashion week,  with both Monse and Zimmermann  showcasing the timeless texture. Original inspiration hales from Kate Bush’s signature bangs and wind swept lengths, instantly recognisable as the style of Kate. 

ghd bohoGet the look

Step 1: Prep the hair using ghd curl hold spray.

Step 2: Starting at the nape, take a section of hair and place the ghd soft curl tong horizontally at the root, rotate around 180 ̊ and glide down four inches.

Step 3: Un-loop and re-rotate 180 ̊ and glide down four inches.

Step 4: Continue until you get to the ends of the hair.

Step 5: Continue all over until all the hair is curled.

Step 6: Dress using ghd wide tooth comb.

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Bella Hadid for Alberta Ferretti showed us how to do slick back, wet look hair whilst Eddeline Lee showed a similar look flowing into a softer texture.

Graf-flickGet the look

Step 1: Prep the hair using ghd curl hold spray. 
Step 2: Starting at the nape take a horizontal section and place ghd soft curl tong at the roots.
Step 3: Rotate up 90°when you reach the endsthen hold there for 5 to 8 seconds.
Step 4: Bring everything straight back from the front hairline.
Step 5: Brush everything back from the front hair line with ghd paddle brush and spritz with ghd final fix hairspray.

For more good hair news from ghd and about AW20, click HERE.


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