An evening with ghd and Luke Benson

Aurore Caboche ghd: always a good news story

With salons and stylists across the country in varying stages of lockdown, ghd is committed to connecting and empowering the industry through education. Hot on the heels of their recent Charlotte Mensah Afro hair masterclass, ghd continued the program of look and learn sessions with an evening of education, led by session stylist Luke Benson. We were more than happy to tune in of course – and Luke didn’t disappointed us!

Luke worked on the most recent ghd Glitz the Season collection – a series of technique-based party looks designed to inspire you – hairdressers- and allow you to promote in-salon styling services over Christmas. During his live session, he showcased the collection on models, sharing his product choices, styling techniques and finishing touches for perfect party hair.

The event was live-streamed to ghd’s Premier Partner salons; a collective of destination salons across the country who represent all things ghd and deliver fashion-led, ultra-desirable hair. As part of the Premier Partnership, ghd supports businesses with enhanced education, exclusive launches and an immersive brand experience – including evenings like this one.

During the livestream, hosted by ghd’s head of education in the UK and ROI, Janine Jennings,  Luke showcased six glittering looks for all hair types, giving those watching plenty of insight into how best recreate the styles and adapt them for their clients. Using the new limited-edition Wish Upon A Star collection of styling tools, Luke also gave his advice for promoting the products to clients as part of a comprehensive salon appointment.

Janine says: “While in-person education might currently be on hold, we are committed to supporting our salons with ongoing learning; particularly ahead of the busy party season. Our Glitz the Season education collection is full of beautiful hair ideas, created using new ghd techniques to give your clients gorgeous, stand-out hair. We were really excited to be able to share these looks, and showcase the beautiful new limited-edition styling range, in this evening with Luke, and the feedback we’ve had from salons across the country has been fantastic. We can’t wait to see everyone’s interpretations of the looks as they welcome their clients back to the salon over the coming weeks.”

The Glitz the Season AW 2020 Looks shown by Luke were: Modern Beehive, Slick Back Knotted Pony, Lived In Luxe, Disco Luxe, Beau Waves…

For more good hair news from ghd, click HERE.


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