GHD group shot

20 years of good hair days

Ellie ghd: always a good news story

Happy 20th birthday to ghd! That’s right, 20 years of good hair days. We are certainly feeling old now, it feels like yesterday this magical tool was invented to transform our tresses.

The magic began In 2001 when the British hair tool brand launched the original straightener, which was then exclusively sold through salons. Within 12 months, women nationwide were talking about “ghd-ing” their hair. Business was booming for the brand and by their fourth year, ghd were recognised as one of the fastest growing companies in the UK!

The tools soon became known as stylers, as we learnt they were more than just a straightener. By their tenth year, ghd had not only developed ground breaking technology for their stylers, but they had also brought us a range of brushes, combs and styling products.

ghd hairdryer and styler

Over the last 10 years, as well as the continued development of the styler, we have seen the hairdryer evolve, the launch of the curve collection and two hot brushes. In 2019 the glide hot brush broke the internet! The quick and effortless method of a smooth, tame blow-dry was one heck of a break-through for the brand.

We can’t wait to see what the next 20 years has in store for ghd.

For more good hair news from ghd, click HERE.


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