We’re heading into festival season, with braids, denim shorts and rain guaranteed to be seen in abundance! According to evo creative colour director Tom Smith, 2025 festival styles will also incorporate hardware and utilitarian accessories. “Metal, wood and unconventional materials will be added to braids, buns and woven into updos’ with mixed textures and partial up-dos,” he says.
“As stylists we can get ready now to inspire our clients and encourage them to book appointments for the festival season with interesting accessories, beads, braids, bands and fabrics and play around incorporating them into braided styles and half updo’s. Speak to your clients who you know are likely to be social over the summer and see if you can suggest an add-on style to their upcoming appointment.”
Festival hair is a great way to share different styling skills on social media. “Make sure to take pictures to share on your socials; take content of the process and use this to promote your new service option.
“If you’re feeling inspired, it will be easy to get everyone coming into the salon feeling inspired too! Ask your clients to take content of themselves and their hair at the festival and tag you – repost it and this will generate more interest,” he states.
Tom Smith shares top tips for working with festival-inspired hair
- Less is more. Baby braids around the face with a couple of interesting beads is fast, simple and youthful.
- Consider asymmetry. Accenting one side of the hair and leaving the rest as usual keeps the look elevated and not too try-hard.
- Avoid backcombing or crimping which will lean too ‘costume’. Instead, keep hair texture beautiful and modern and rely on braids and twists in key areas to add texture.
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