Winter white

Trend Alert: Winter White Hair

Lauren Fudge Professional #PlanetF


            Pic: @hilaryduff

Spotted. Hair chameleon Hilary Duff has ditched her trademark dirty blonde hue for an ice cold platinum shade and we love it.

Courtesy of hairstylists Nikki Lee and Riawna Capri of Nine Zero One Salon in West Hollywood, we think the 31-year-old starlet could have started something with her new ‘winter white’ ‘do. Remember her rainbow hair phase? That went viral, so stock up on your bleach now! 

Professional opinion

Fudge Professional Global Head of Technical training Tracy Hayes, is all over the shade.“The winter white look that Hilary Duff is sporting is perfect for the winter season,” says Tracey. “Icy blondes and silver whites are perfect for showing off swinging, shiny cuts.” 


                  Pic: @hilaryduff

She adds: “This look obviously requires bleaching, so make sure you communicate with the client the factors that must be taken into consideration to keep the hair in good condition. To help your client achieve the look they’re after, discuss with them how the toner can be dialled up or down, depending on how cool or warm they’d like the result.”

Winter maintenance

Obviously maintenance is a top priority for all your blonde bombshells. So for clients keen to take the plunge into the depths of winter white, direct them towards the Fudge Professional Clean Blonde Violet range… Fudge blonde

  • Clean Blonde Violet Damage Rewind Shampoo and Conditioner – OptiPlex technology repairs damaged bonds inside the hair structure, while max-strength violet toning pigments knock out brassiness. Fragranrancefuse keeps fragrance locked in for 24hours
  • Clean Blonde Violet Tri-Blo RRP £14.95 – preps hair with Invisishield Technology thermal protection up to 235 degrees. Also provides blow dry support and imparts shine, whilst violet pigments neutralise yellow tones
  • Clean Blonde Violet Xpander Foam RRP £14.95 – Fibredense Technology increases thickness by 180 per cent, while the violet pigments cool down warm tones

Check out more from Fudge HERE.

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