Celebrity endorsement and A-lister product faves are super successful when it comes to getting your younger client’s attention. Often showing them an image of someone they can relate/aspire to, creates an if-it’s-good-enough-for-them-it’s-good-enough-for-me attitude.
One for the boys
Here London-based session stylist, Anna Thompson, reveals what products she used to style teen-favourite Shaun Mendes’ hair….
“I prepped Shawn’s hair with Fudge Professional Xpander Foam and then blow-dried to 80 percent dry,” says Anna. “I then applied Fudge Professional Blow Dry Putty letting it air dry to give great texture in Shawn’s hair and followed with Fudge Professional Skyscraper for the stubborn hairs around the back and sides. Then a good spritz of the Fudge Professional Head Shine finishes the look – it gives amazing shine that we both love and the scent is amazing too!”
For more news from Fudge Professional, click HERE.
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